Photo courtesy of Adidas
See where your kicks can take you.
By Sarah Mariotti
Adidas stomps on the metaverse
Photo courtesy of Adidas
The beloved Adidas Ozworld collection is breaking into SS22. The pre-existing styles Ozelia and Ozweego have been stylistically updated, and two new models named Oznova and Ozweego Meta are here to show you that futuristic sneakers are in. But the footwear conglomerate has gone a step further, allowing consumers to express their unique style and identity across the metaverse via large digital screens at select outlets. It is an out of this world experience.
Louis Vuitton releases latest NBA capsule
Photo courtesy of Louis Vuitton
In 2020, when Louis Vuitton launched its NBA collaboration, it was at the helm by the late menswear designer Virgil Abloh. Now, on June 2, the French brand has revealed its third and final installment of this partnership, with a capsule collection that includes a backpack, watch case, hygiene bag and more, all in electric blue leather embossed with the iconic LV monogram. Complete with an updated travel trunk for the new NBA Larry O’Brien Trophy, the collection is totally emblematic of Abloh’s affinity for opening up the fashion industry to the rest of the world.
Christian Louboutin travels to Greece
Photo courtesy of Christian Louboutin
This summer, Christian Louboutin celebrates his love of travel with a tribute to the land and sea of Greece. He enters the Greekaba collection, headlined by two tote bags featuring bold illustrations by Konstantin Kakanias, and accompanied by a selection of men’s and women’s footwear and accessories. The playful yet evocative styles are available online and in select stores around the world, and a percentage of profits from the two couture bags will be donated to the Greek non-profit organization Together for Children.
Stay cool this summer with Hayley Elsaesser and Smirnoff
Photo courtesy of Hayley Elsaesser
Canadian designer Hayley Elsaesser is helping kick off summer with the launch of Smirnoff’s new Berry Blast Vodka & Soda. Promoting the party-ready drink, Smirnoff is launching limited edition Y2K-inspired unisex clothing, designed by the one and only Elsaesser. High fashion meets high function, as the cargo pants pockets are lined with coolant and fit the exact size of the beverage can, while the bucket hat doubles as an ice cube. Simple but effective.
Burberry takes root at the Queen’s Platinum Jubilee
Photo courtesy of Burberry
As an official sponsor of this year’s Queen’s Platinum Jubilee Pageant, British fashion brand Burberry has created an exclusive scarf to commemorate and honor the occasion. The silk square is hand-illustrated with motifs inspired by ancient British woodlands, with birds representing the four British nations. And in creating this scarf, Burberry made a donation to the Woodland Trust to further enrich the UK with trees. It is for sale and will adorn the banners and windows of Burberry stores in the City of London during the Jubilee celebrations.
Remake encourages consumers to stop buying
Simply put, we all own too much stuff. And with our society’s constant need to shop, many garments end up unworn and in landfills. So, for the third summer in a row, the nonprofit collective Remake, which is on a mission to disrupt the clothing industry, is challenging consumers to stop buying new clothes for 90 days. From now until September 1, make the #NoNewClothes pledge and help save more than 9,700 liters of water, 207 kg of CO2e, 9.1 kg of waste, plus a lot of your own money.
The Canadian lingerie brand Elita even expands its range
Photo courtesy of Elita
Elita wants all women to feel like an Elita woman, which is why they have expanded their product offering in two ways. First, the selection of nude shades has gone from just two very light beiges to now include a shade of mahogany, espresso and soft pink, giving more women access to the perfect match in underwear. In addition, the sizes of their collections now reach 3XL in panties and size 46 in bras.
Source: fashionmagazine.com