Despite the convenience of shopping from your couch, shopping for clothes online is a risky proposition unless you already know exactly how it will fit. Returning items you take out of an online delivery that are too big or too small is a hassle.
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Amazon is about to change all that with an experiment taking place in two locations.
The changing room inside the new Amazon clothing store concept could be a solution to find the perfect fit. Amazon is merging its online shopping experience with a revamped, high-tech bricks-and-mortar fitting room called Amazon Style.
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Here you can try on and buy clothing, shoes and accessories for the same prices you’d find on Amazon.com.
Here you can try on and buy clothing, shoes and accessories for the same prices you’d find on Amazon.com.
(Amazon)
How the tester works
Concept stores in Glendale, California, or Columbus, Ohio offer men’s, women’s, and children’s clothing, shoes, and accessories in new and unique ways.
When you shop at Amazon Style, you start by browsing the selections on offer and using your phone to scan the QR codes of any items you want to try on. No duplicate items are displayed in the store, and each item is only one size.
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Tap “Start a Room” in your Amazon app when you’re ready to settle in
Once you’re done searching and scanning, select ‘Start a Room’ in your Amazon app. After a few minutes, the app will let you know when your room is ready, and then send you to your styling room, where you can try on, rate, and request more items.
Once you’re done searching and scanning, select ‘Start a Room’ in your Amazon app.
(Amazon)
You can unlock your room using your app. Everything you’ve selected will be waiting for you in your fitting room, along with a few additional items that employees can choose from and think they might like.
Suppose you want to order more items or different sizes. In that case, simply use the touch screen located in the changing room and your items will be delivered to a cupboard right next to the coat rack inside your room.
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Once you’re done, you can simply go straight to the checkout and pay with your Amazon account.
Can I book a hair salon in advance?
Yes, you can book a hair salon in advance. You can go online to Amazon.com and reserve a styling room before you even get to the store. Once you arrive, the room will already be set up for you with your name, and you can add more items in the shop or from your style room home screen.
What brands are featured in Amazon Style?
The following brands are featured in Amazon Style stores in both Glendale and Columbus:
Allegra KBlank NYCCalvin KleinChampionCRZ YOGADolce VitaEcowishTeamGood Man BrandJoieLacosteLevi’sLogitechPavoiRebecca TaylorSteve MaddenThe DropTommy HilfigerVelvet by Graham & SpencerVince
Will Amazon Style reach other places?
Amazon has yet to announce whether it will place Amazon Style stores elsewhere. Still, it might be a good idea for them to consider it.
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They already have several Amazon Go stores spread across the country where consumers can grab items and automatically be charged through their Amazon accounts when they leave the store. Amazon Fresh and the tech giant’s purchase of Whole Foods Market across the country instantly made them a serious grocery competitor to mom-and-pop chain stores.
The online retail giant is silent on its future plans for Amazon Style stores. This innovation seems obvious in the way you could save your perfect fit in the Amazon app for future online garments that arrive at your home that fit you.
The online retail giant is silent on its future plans for Amazon Style stores.
(Amazon)
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Kurt “CyberGuy” Knutsson is an award-winning technology journalist who has a deep love for life-enhancing technology, equipment and gadgets with his contributions to Fox News and FOX Business since the mornings on “FOX & Friends.” Do you have a technical question? Get Kurt’s CyberGuy newsletter, share his voice, story idea or comment at CyberGuy.com.
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