A group of Ukrainian designers is trying to do their part to strengthen the nation’s economy, if not growing their businesses, then keeping them running, as the Russian invasion of Ukraine intensifies.
Ukrainian fashion in Paris is being championed by international fashion consultant Jen Sidary, who launched the online platform Angelsforfashion in late March, a month after Russian forces first entered Ukraine.
From October 1-6, six Ukrainian designers will show their collections in Paris, after Sidary helped line up the Good Six Showroom as a location. Frolov, Kachorovska and Chereshnivska, who have already performed in Paris, will return, while newcomers include Litkovska, My Sleeping Gypsy and Oliz. Retailers, stylists, celebrities and publishers can expect a variety of women’s clothing, unisex clothing, footwear and scarves.
This collaboration is taking place through the support of the USAID Competitive Economy Program. Natalia Petrova, project manager at USAID’s Office of Economic Growth, said declining demand due to Ukraine’s declining population and supply chain breakdown are prompting companies to explore export opportunities.
The brands shown in the Good Six Showroom seek to extend their distribution internationally. Some, including Ivan Frolov and Lilia Litkovska, who recently changed the spelling of her last name, visited the US for a few days earlier this month to take part in a group show during New York Fashion Week. By visiting different cities, Ukrainian designers are trying to make personal connections so that they are not just names on a label. They are also complying with the edict issued by Ukrainian President Volodomyr Zelensky and his wife Olena Zelenska, who have called on business owners in Ukraine, in all fields, to continue their operations to support the national economy.
Kachorovska will be among the Ukrainina collections to be shown in Paris.
Sidary noted that the event is not a charity effort, and that Ukrainian designers face a double challenge, as some have moved to other countries and now go back and forth from neighboring countries overland to Ukraine to regularly consult with their respective equipment and production. , since flights in and out of Ukraine are currently not an option.
Source: news.google.com