Outside of National Hispanic/Latinx Heritage Month, which begins on September 15, supporting businesses in this cultural community should be a year-round event. Along with Black women, Hispanic/Latina women and enthusiasts are the top consumers of beauty products. It is imperative to support these communities that have helped change the narrative of the beauty industry as we know it, and supporting Hispanic and Latino brands is a great way to pay tribute.
Like many cultural groups, especially those of color, many of their lines include ingredients that represent their respective heritages or suit skin tones that are still often forgotten. The Beautyblender story of Rea Ann Silva, who founded the iconic tool from the hit TV series Girlfriends, for eye shadows and hair care products for textured locks – read on for some of the Hispanic and Latino brands you’ll want add it to your top shelf ASAP!
Founded by Mexican makeup artist Rea Ann Silva, the Beautyblender changed the face of the makeup industry two decades ago and remains a vital tool in both beauty bags and caboodle kits. The sponge allows makeup or any skincare product to virtually melt into the skin, giving it a fresh, dewy touch on camera.
Mexican-American skincare expert Joanna Vargas has built her brand to become one of the most recognized wellness spots in Los Angeles and New York. Vargas has an unwavering commitment to plant-based ingredients and her passion for science to create her own line of natural products.
Founded by musician Becky G, Treslúce Beauty encapsulates Mexican heritage through highly pigmented products and is sourced entirely with Latin ingredients and artistry.
Daughter of YouTube star Desi Perkins, Dezi Skin embodies all of Perkin’s flawless skin secrets.
Born in Colombia, Tata Harper founded the cult skincare line in 2010. All of the brand’s revolutionary products come from 68 countries and are of natural origin.
the story continues
Desiree Verdejo knew of the struggles people of color faced with cystic acne and hyperpigmentation as an Afro-Latina. Verdejo then released a viral vitamin C serum to cleanse her skin and give her a radiant complexion.
Founded by singer and actress Selena Gomez in 2020, Rare beauty promotes positive messages and products with an inclusive range of tones.
Honestly, Jennifer Lopez has skin goals, which makes JLo Beauty just as iconic. Launched in 2021, the skincare brand focuses on hydration with skin-loving ingredients like hyaluronic acid.
Founded by Babba Rivera, Ceremonia has a mission-driven approach to represent and celebrate Latino culture through hair care.
Inspired by the self-care of women in her community, founder Cyndi Ramirez created Chillhouse in the spirit of putting your beauty first to feel good your way.
Source: news.google.com