Fadul believes that this year, consumers will shop smarter, finally focusing on quality over quantity. “People want to invest in better products with scientific formulas that really work and get away from fad ingredients,” says Fadul. He also sees that skin care extends to body care with beauty routines that pamper the entire body, “with the same formulas that love facial skin.” Lastly, Fadul predicts that consumers and brands will move towards supporting sustainable beauty. “Whether using biotechnology to formulate products or switching to reusable packaging, our future should put less pressure on the planet (and us),” he reflects.
The trend she hopes will make a comeback? Minimalist skincare routines. “The beauty industry makes us believe that we need infinite products and steps in our routines, but regardless of age, skin type, or gender, all human skin requires the same things to be healthy,” says Fadul. She also identified such important ingredients that should be part of a healthy skincare routine and are showing up more and more in products. These include vitamin A, vitamin B3, vitamin C, peptides, niacinamide, hyaluronic acid, and mineral SPF.
Source: news.google.com