YouTube Predicts What Will Go Viral In 2023

In the latest episode of YouTube’s official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023.

From the resurgence of travel content to the continued growth of YouTube Shorts, hosts share their thoughts on what creators and viewers can expect to see in the coming year.

Whether you’re a content creator looking for inspiration or a viewer just curious about what’s coming up on YouTube, this podcast has you covered.

AI generated content

Towards the end of 2022, there was an increase in YouTube videos about AI-generated content, particularly those focused on image-generating software that uses AI to create images based on a few descriptive words.

YouTube predicts that by 2023, more creators will experiment with AI-generated content and begin to address the ethical implications of this technology.

Also, there is a recent trend of YouTube creators making videos on top of ChatGPT, an AI language model developed by OpenAI.

ChatGPT is known for its ability to generate human-like text and have conversations with people, making it a popular theme for creators interested in the intersection of technology and human interaction.

In these videos, the creators often demonstrate the capabilities of ChatGPT by having it participate in conversations, tell jokes, or even write short stories.

With the increasing prevalence of AI in people’s lives, it’s no surprise that ChatGPT and other similar technologies are generating so much interest among YouTube creators.

Inspired by MrBeast

This year, YouTube predicts that we will start to see the rise of creators who have learned from MrBeast but take their content creation strategy in the opposite direction.

MrBeast, the most followed YouTube creator, is known for his philanthropic content and elaborate challenges and stunts. He often collaborates with other creators and celebrities on his videos, which can involve huge amounts of money, expensive prize money, and complex logistics.

There has been a shift towards content on YouTube that focuses on surviving on minimal resources rather than big budget videos.

This change is evident in the trend of creators trying to create interesting content with limited resources instead of competing for big prizes like a million dollars.

A popular example from last year was a video of a creator trying to live on just a penny a day. This trend is likely to continue as people become more interested in finding ways to live sustainably.

Travel and hotel content

According to host MatPat, a popular trend on YouTube in 2023 will be a resurgence of hotel and travel content as people become more comfortable traveling again.

He cites videos of MrBeast and Safiya Nygaard as examples of this trend, with MrBeast comparing hotels at different prices and Safiya Nygaard staying at an underwater hotel.

People are likely turning to YouTube for inspiration and ideas as they search for unique and exciting vacation destinations after being stuck at home.

To learn more about this year’s (and last year’s) YouTube trends, you can listen to the full podcast below:

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