After a virtual year in 2020, Austin Fashion Week returns with in-person shows at The Domain on Friday afternoons.
The weekend will kick off with the first show at 1:30 p.m. on Friday and end with the last show at 3:30 p.m. on Sunday, celebrating Austin’s up-and-coming couture scene with six shows, more than 50 designers , pop-up stores, and matching domain store sales.
After a lifelong dream of becoming a fashion designer, this will be the first time that Brandy Hughes and the Brandy Design Studio have performed at AFW. Hughes returns to Austin as a designer apprentice after studying design at the Fashion Institute of Design and Merchandising in Los Angeles. Austin is where she got her start in the bridal world.
“Austin is such a weird kind of place — it’s very creative and there are a lot of artistic people here,” Hughes said. “I think it’s going to get bigger and the really cool thing about doing fashion in Austin is you have a little more freedom to do the things you want to do and be as crazy as you want.”
Hughes is showcasing her latest collection on Friday’s 1:30 pm show, which officially came out two months ago, featuring simple silhouettes for the wedding march.
Meanwhile, hailing from Dallas, Phillip White of Phit Clothing will appear for the third time on AFW. Inspired to start a fitness journey, but disappointed by the lack of variety in activewear for plus-size men, White took matters into his own hands.
“All the brands I was looking at out there, the fit wasn’t right and a lot of them were just very basic black and gray,” White said. “I saw that everyone was doing the same thing. I came up with my own brand of what I wanted sportswear to look like and it’s very colorful and still flattering.”
His featured collection is based on his love of the Spice Girls growing up, which inspired him to create women’s and unisex clothing in addition to men’s fashion for the first time in his career.
“I want it to look good on all body types,” White said. “My vision of the Spice Girls represents the whole world. For me, this collection was the perfect bridge to introduce womenswear, menswear and unisex – there are a lot of pieces that I think are gender fluid and anyone could wear them.”
Designers in attendance hail from all over, not just Austin, including Canada, the Philippines, and Egypt. Don’t go alone, take this guide with you to get the most out of your ticket. Single catwalk tickets start at $50 and $135 for the entire weekend.
Here’s a breakdown of fashion week.
Friday
13:30 Show
Anmarie DesignBchwoodBrandy Design StudioCognition ApparelLoka HausThe National Bureau of Product ResearchPhit ClothingThe Salt WandererSewreffic
15:30 Show
Korto MomoluAL+LU ClothingIngasilksIris Gil DesignsJhay LawsonKneaded FashionTastaliiToshimi PacumbalaUnlikely Designs
First in the morning group is Anmarie Design, showcasing a collection two years in the making, and Sewreffic will take the stage last with a ready-to-wear collection.
Bchwood
Next up is Bchwood, which shows an entire collection of “summer sexy in sustainable fashion.” The brand says that all of its garments are made in small batches and ethically produced in Ecuador.
Saturday
1:30 in the afternoon
FerrahAJ DesignsArkyCamicieCassandraCollectionsNine & BeyondOnyx d’OrOrkaddiSA StudioSabiyaShahira LasheenTurtle Cay Island WearYoli & Co.
3:30 pm
Daniel EsquivelAny Old IronArt Institute of AustinCamille CannellChristina WardDellkatHeirlume CoutureJoseph LedesmaKweens Royal TeesLALA
AJ Designs
Showcasing asymmetry and the many traits of femininity, AJ Design is an Egypt-based ready-to-wear brand with outfits for any occasion.
Sunday
1:30 in the afternoon
Brittany AllenCaycee BlackStylish BossesChellie FridayDasheHello KaiyaJen Ley DesignsVee Rodriguez
3:30 pm
Mysterious by NPNArt IV PlayDiana BochEndiaFiFi x Fashion House
brittany allen
Brittany Allen’s clothing is about the driven woman, blending soft and powerful forms in the contemporary sphere. With French seams incorporated for couture value, Allen describes her brand as a cross between Dolly Parton and Betsey Johnson.
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Source: austonia.com