The digital revolution gained momentum during the pandemic. Today we want to have access to information and entertainment at our fingertips, especially in the health and lifestyle sectors. Wearable technology is the new trend and it is changing the way people use and communicate with devices.
Ask any consumer and the answer will always be the same. Smart technology makes life easier and better. Wearables have become synonymous with smart technology and more and more people are turning to these devices. Take the estimated figures for the year.
According to IDC, the Indian wearable market will ship 13.9 million units by 2022, with a CAGR of 20.1 percent (IDC). The report further states that the growth of the market is being driven by both the increasing demand for discounts and the introduction of new products across all channels. As a result, there has been a remarkable increase in the adoption of the connected device category as people look for cutting-edge technology solutions to help them in their daily activities.
The growing demand for smart wearable devices
Digitization has revolutionized business in all sectors. This is the dominant force today, driving brands to develop and market high-quality, customer-focused products. How these needs are exploited is a costly affair. It requires research, development and a lot of testing in the field. Suggestions and ideas must be evaluated and then incorporated into work products for feasibility, which requires considerable time and investment. The brands that are willing to go the extra mile are the ones that reap the benefits.
In the range of Smart Wearables, one of the most important segments is Smart Hearables. These include headphones, earphones and headphones. Today these devices incorporate Hybrid technology that offers the benefits of smart devices in a different way. It offers all the entertainment you want while connecting to your other devices and becomes a single point interface. Via Bluetooth, these Smart Hearables connect to your phone and give you full control over it. You never have to take out your phone as you have voice control to use all the features. This is just the tip of the iceberg when it comes to possibilities. Smart Hearables also track motion, biometrics, and proximity through sensors and help connected smart devices understand the context of user behavior. All the information is being put to good use as companies are now focusing on developing sophisticated equipment for rigorous workouts and lifestyle options with added features.
Features customers are looking for
Charged is how every Smart Hearable describes itself. But this is a bit far fetched. Even though there is an avalanche of brands and products, only a few offer features that really live up to expectations. And when it comes to health and lifestyle, the numbers drop even further. These are the features that really contribute to creating a high quality experience for the consumer
Comfort
This is paramount! People today wear their headphones for many hours and comfort is not something they are willing to compromise on. Fortunately, today’s brands are investing in design and better materials to ensure their performance. All of today’s technological wonders come encased in shapes that ensure a better fit, no slippage, no ear pain, and no loss of audio quality due to sub-optimal shape. The use of better materials has also resulted in much lighter models. This shedding of weight has resulted in less fatigue and the elimination of neck pain. For health-conscious people who use their devices while working out at the gym, jogging and other activities have also benefited from the materials used. Sweat, dust and all the other things that life throws at you are no longer a problem. Convenience also includes ease of use. Controls are now more intuitive so users can learn them faster.
Waterproof
This is another feature that has changed the way we use headphones. The great outdoors has now been opened up for all of us and our entertainment. Today’s products are designed to withstand light rain and can absorb sweat. The water resistance also has a hygiene benefit. Today’s devices can be easily cleaned. This means that people do not hesitate to use their headphones to the fullest.
audio quality
While we are all looking for more features, audio quality is the first box that needs to be checked. Without audio quality, these products have no reason to exist. People who adopt technology use it all the time. This can be seen all around us. More and more people can be seen wearing headphones while traveling, working and relaxing. These headphones become the focal point that enables all other devices connected to it. The results of all these needs must be managed intelligently. So today’s headphones ensure that when you get a call in the middle of a movie you know you’ll have a perfect conversation without having to adjust anything. Audio security is another aspect that the best brands have incorporated. Peak volumes are now monitored and there are warnings before you can go higher. When you turn up the volume, the sound rises gradually and without unpleasant spikes.
Noise Cancellation
The future is here! Noise cancellation is a fantastic technology that enhances the user experience to levels never seen before. What is it and how it works? Well, it’s simple, noise cancellation is, as the name suggests, a technology that eliminates ambient sounds to give the listener a pure experience without external disturbance. MICs pick up ambient sound and instantly create the opposite wavelength to cancel it out. This works perfectly in airports, stations, on the subway, in cars and planes, and in all the other noisy places life takes us. With Noise Canceling we don’t have to shout above the noise to be heard. We don’t need to ask people to repeat themselves. What I find best is that noise cancellation gives you the freedom to be anywhere and still not have to compromise on sound quality.
There are many versions of noise cancellation technology today. ENC, ANC, Hybrid ANC… Each has its own advantages and consumers are smart enough to choose the one that suits their needs and lifestyles.
the revolution has begun
Yes it does! And she is gaining momentum. Brands are expanding their ranges and updating their products to offer better options. And consumers are taking full advantage of this. Another factor driving this growth is low prices. Today’s Smart Wearables cost much less than you might imagine. In some cases, the entry point is lower than that of a normal audio product. Brands are also making sure to adopt and adapt technologies as quickly as possible. Marketing these products includes informing and educating consumers about all the new possibilities. Especially in the areas of health and lifestyle.
In short, Smart Wearables are here to stay. This is just the beginning, and we are going to see more and more products in the sector. And all of them are going to change the way we live our lives and give us the ability to do more with our time.
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The opinions expressed above are those of the author.
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