Collaboration Will Allow Fans To Wear Digital Fashion Lines Designed By WMG Roster Artists
NEW YORK, December 15, 2022 /PRNewswire/ — Warner Music Group (Nasdaq: WMG) today announced a partnership and investment in DRESSX, a digital fashion retailer and the largest digital wardrobe with a deep commitment to sustainable fashion. The first partnership of its kind will provide a platform for select WMG artists to design their own virtual fashion lines.
WMG x DRESSX Banner
In the agreement, the artists will collaborate directly with DRESSX to design and launch virtual 3D and AR apparel that fans can collect and enjoy on Instagram, Snapchat and other partner platforms. The deal will allow artists to unlock new revenue streams, while also creating additional outlets for fans to showcase their fandom across multiple digital worlds.
Oana Ruxandra, WMG’s Chief Digital Officer and Executive Vice President of Business Development, said: “Representation of our future digital selves will be just as important and, if measured by the sheer volume of interactions, perhaps more important than how we represent ourselves. ourselves physically.As our digital identities become exponentially stronger and more impactful, we are focused on building partnerships that empower WMG and our artists.With their leadership in wearable technology and sustainability, DRESSX is exactly the kind of partner we need to run alongside us as we build for the future.”
“We are very proud to partner with Warner Music Group and its incredible artists to continue building and scaling DRESSX’s meta-wardrobe vision for the future. Digital fashion is a visual language for communicating and bonding online, and at DRESSX we use the technology to provide the utility for digital wearables using augmented reality, machine learning, and blockchain.Digital merchandise and musician swag will definitely be a part of fans’ digital wardrobes, and it’s great to see more and more stakeholders believe in this new domain that is already changing the fashion industry on a massive scale.Every day, we are getting closer to our goal of bringing a meta-wardrobe to every person in the world, making fashion accessible to everyone through of innovation and technology,” said Darya Shapovalova and Natalia Modenova, co-founders of DRESSX.
Since the launch of DRESSX in August 2020, the company has become the largest platform for digital-only fashion, with over 3,000 digital items available in the DRESSX library, and launched the largest AR fashion app on the market. DRESSX has partnered with numerous leading technology, fashion, and lifestyle companies, including Meta, Roblox, Snapchat, Google, Coca-Cola, FARFETCH, and more. The company’s expertise in the digital fashion space cements its place among WMG’s growing number of Web3 collaborations.
DRESSX is committed to sustainable fashion, promoting the digital apparel market to provide consumers with opportunities to showcase their style digitally. DRESSX fulfills its commitment to sustainability by investing in the scientific evaluation of the carbon footprint of its digital fashions. The company has been a pioneer in the development of a carbon calculation methodology for digital fashion and the patent proposal, validated by The Carbon Accounting Company. As June 2021, DRESSX has partnered with Flow Carbon to offset carbon emissions from all of its operating activities, making the company carbon neutral due to offsets. To learn more about DRESSX’s approach to sustainability and carbon footprint methodology, click here.
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About Warner Music Group
With a heritage that stretches back more than 200 years, Warner Music Group (WMG) today brings together the artists, songwriters and entrepreneurs who are driving entertainment culture around the world. With operations in more than 70 countries through a network of affiliates and licensees, WMG’s recorded music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner’s Records, Warner Classics and Warner Music Nashville. music publishing arm of WMG, Music by Warner Chappell, has a catalog of over a million copyrights spanning every genre of music, from Great American Songbook standards to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company, as well as the next-generation artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the electronic merchandise retailer; UPROXX, the destination for youth culture; and HipHopDX, the hip-hop music news site. Additionally, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands. Follow WMG on Instagram, Twitter, LinkedIn and Facebook.
About DRESSX
DRESSX is a Metacloset of digital-only clothing, NFT fashion items, and AR looks. One year after its launch, DRESSX became the world’s largest digital fashion store targeting Gen Z and Millennials who demand a new shopping solution: digital, sustainable and affordable. DRESSX digital fashion appeared in Fashion Singapore, fashion business, world water day, highsnobbery, Forbes, financial times and more high-profile media, with the covers of the official USA, L’Officiel Paris, L’Officiel Italy, Vogue Czechoslovakia,Fashion Singapore, High life, and more. DRESSX has partnered with numerous leading technology, fashion, and lifestyle companies, including Meta, Roblox, Snapchat, Google, Coca-Cola, FARFETCH, and more. The company was named one of the finalists for the LVMH Innovation Award 2022 in the 3D/Virtual Product Experience & Metaverse category. DRESSX is a metafashion company founded and run by women. DRESSX’s main products include: website, NFT marketplace and DRESSX app. Follow DRESSX on Instagram, Twitter and join their Discord.
Media Contacts
for WMG
steph briffa
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To dress
bad anastasia
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SOURCE Warner Music Group Corp.
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