As we continue to establish Walmart as a destination for fashion, we remain focused on expanding Walmart’s assortment of quality, fashion-forward clothing and accessories at incredible value. That includes strategic collaborations with designers and influencers to bring new collections to our portfolio of exclusive and elevated brands. Your new insights are resonating with our customers, and we love hearing all the wonderful feedback.
Since the pandemic began, sportswear has been a high-growth and important category for our customers. In fact, The NPD Group reported that sportswear is up 37% in 2021. It was only natural that sportswear was the next step in expanding our portfolio of elevated brands, and we’re doing it with a bold and exciting brand that fills a white space for high-quality, high-performance sportswear and swimming without the high price tag.
Enter Love & Sports, our exclusive new swimwear and sportswear brand created in partnership with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith.
Video of the founders of Love & Sports
Love & Sports features vibrant, high-performance fabrics and details in a mix of fresh, fashion-forward styles and trims for the gym and the street. At its core, it’s an energetic brand inspired by bold, iconic, vintage athletic styling that optimizes comfort and durability. And today, the activewear collection is available on Walmart.com and is already beginning to ship in 1,500 Walmart stores. Swim will start arriving in the next few days. Collections will drop seasonally, with new additions like footwear and accessories arriving this fall.
The inaugural collection features 121 swimwear and sportswear items for women, priced between $12 and $42. Bold, bright colors are the brand’s hallmark, with neon colors featured throughout. retro jogging shorts, cropped logo sweatshirts, lightweight nylon jackets Y assorted one and two piece swimsuits. One of my favorite looks is our new seamless sports bras paired with any of the seamless bike shorts either seamless leggings and worn from head to toe in a striking color.
Love and Sports – Stacey Griffith and Michelle Smith
Love & Sports – Leggings and sports bra
Love and Sports – Swimsuit Group
Love & Sports – Swimsuit Picnic
Love & Sports – Padel Swimsuit
Love & Sports – Light jacket and leggings
Love & Sports Bow Shorts
Love & Sports Hula Hoop Cycling Shorts and Sports Bra
Love and sports – Group walking dog
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Just in time for summer, we complete the new Love & Sports brand with a standout swimwear collection. It has costumes for performance or play, with strapless one piece suits, retrokini tops, ring halter bikini tops Y bikini bottoms.
Along with its endless ease of wear, the entire Love & Sports collection is universally flattering and is available in sizes XS-XXXL for sportswear and XS – XXL for swimwear.
We can’t wait for customers to see and try the new line. Michelle and Stacey collaborated on the development process from start to finish, carefully creating each design around an athlete’s level of performance and emerging fashion trends and colorways in fitness, streetwear and swimwear. The entire collection features elevated details such as moisture-wicking fabrics, plenty of pockets, reflective taping, metal logo zippers, and waistbands that can be rolled up to go from today’s high-waisted pant trend to a low-waisted pant trend. Look.
This partnership with incredible design talent like Michelle and fitness powerhouse like Stacey is unlike anything we’ve done before, and we’re bringing it to you at the perfect time. People are going back out now after the pandemic, and we think they are looking for the comfort of activewear that can be worn on the street. Our answer is Love & Sports: beautifully designed, high-performance, high-quality swim and sportswear that’s truly affordable.
Source: corporate.walmart.com