The beauty industry has a history of embracing new technology and advancements earlier than most. In store, beauty professionals were among the first to bring their customers and viewers into their salons, behind the booths, and dole out quick DIY beauty tips. In the age of social media, Instagram and TikTok have revolutionized the hair care, color cosmetics, and skin care industries.
Modern beauty brands are moving into the digital space, embracing innovative interactive platforms where consumers can live their own individual immersive experiences. Digital beauty is inspiring brands to discover new opportunities to connect on social media, where digital natives and Gen Z are influencing the way consumers interact and purchase products.
Now there’s a way beauty brands and formulators can take that immersive experience even further down the rabbit hole.
Metaverse is the new universe of beauty
Explore new sensations through the future of beauty.
There has never been a better time for beauty brands to embrace the metaverse and the exciting possibilities that blur our physical and virtual worlds. In this new space everything is possible and no barrier is impenetrable. Enjoy a digital playground as your true self and awaken your senses with innovative textures, unlimited creativity, and enhanced beauty standards for you and your virtual self. Let your imagination run wild in the beautyverse. Discover #metabeauty with Univar Solutions. All communities are welcome and included.
How does the metaverse work?
The metaverse is a virtual environment that allows people to interact in a more immersive way. These online spaces become community destinations that provide endless possibilities for new forms of communication, commerce, and shared experiences.
The COVID-19 pandemic has changed the way we connect, particularly with an increased emphasis on remote collaboration and accelerating digital change for many industries, including beauty brands.
New shopping habits emerged from consumers who focused on contactless shopping and stronger e-commerce user experiences. Since its inception, young consumers have embraced online dating, shopping, and education, and this trend continues with these consumers now turning to virtual fashion, beauty, and metaworld experiences. Digital beauty is a trend that brands will continue to invest in as the metaverse becomes a destination to better connect with Gen Z consumers and beyond.
How social networks have allowed the spread of the metaverse in the beauty industry
For the beauty industry, the filters ushered in a new way for consumers to virtually try on makeup and hair styles, from trying on bright lipsticks and boldly colored eyeliners to trying on rainbow-colored hair. and experiment with styles they might not be so willing to try. real life. Want to take a selfie but don’t have time for a full makeup application? Filters let you create camera-ready looks in seconds.
Since its inception, social media has completely revolutionized the way brands connect with consumers. The rise of influencers continues to shape the digital landscape and set the pace for the latest trends. User-generated content (UGC), such as TikTok challenges, Instagram posts with branded hashtags, YouTube DIY product tutorials, and reviews, have become vital to a brand’s marketing strategy.
The metaverse is poised to enable next-generation users to go beyond their roles as consumers and become creators through virtual brand styling challenges and more immersive product demonstrations.
Enter the verse of beauty
Ask yourself: have you ever wanted to create a bold makeup look or try out a vibrant hair color that you’ve never dared to wear in real life?
Enter the verse of beauty. With the virtual capabilities of the metaverse, exploring beauty options—from new hair colors to trying out new tools or makeup combinations—becomes limitless. In this new space everything is possible and no barrier is impenetrable. Let your imagination create a look that shows your most authentic self.
Explore new sensations through the future of beauty created by our glam lab
Univar Solutions Beauty & Personal Care’s glamorous lab has stepped into this digital landscape to create the latest kit of innovative ingredients, New Sensations, a collection of textures inspired by the metaverse. Consumers can journey into a galaxy of possibilities through futuristic, sustainable, iridescent, and gelatin prototypes while experimenting with the latest formulations. Use these inspiring textures to modify or customize meta-world formulations that also work in the real world.
The metaverse brings a whole new level of excitement for the possibilities it creates. Whether it’s perfecting an original avatar look, bonding with different people around the world, or creating your own virtual beauty spaces, it’s time to explore a digital universe built for social connection and immersive experiences. Awaken your senses with innovative textures, uniqueness, limitless creativity and beauty standards that will only evolve with the metaverse of the beauty industry.
Discover the #beautyverse #metabeauty
Source: news.google.com