alix earle (Alix Earle/TikTok)
One of TikTok’s newest stars, Alix Earle, is the latest creator to capture the attention of the platform’s primarily Gen Z audience, earning millions of loyal followers and lucrative brand deals.
The 22-year-old, dubbed the internet’s “best hot friend,” is a senior majoring in marketing at the University of Miami. Her TikTok account has garnered 3.8 million followers in recent months, and she is popular for her “Get Ready with Me” (GRWM) videos, where she shares tips on makeup, wellness, and fashion while preparing for anything from a college night to a training to an influencer event.
PRINCE HARRY SURPRISES AUDIENCES WITH OVER 15 REFERENCES TO HIS PRIVATE PARTS IN BOMBSHELL MEMOIR
He has gained more than 2 million followers on TikTok since the beginning of December, 600,000 of which he gained in the span of six days, according to a video posted to the TikTok account @letstalkpopculture. Fans are drawn to her relatable persona and big sister persona portrayed on her TikToks, where she recounts her nights out at frat parties, her experience with plastic surgery, her battle with acne, as well as her family dynamics and her love life.
GREAT GRANDMOTHER GOES VIRAL ON TIKTOK FOR THOUGHTS ON LIFE AND DEATH: ‘EVERYTHING IS GOING TO BE LOVELY’
Earle has been transparent with her fans about the fact that she’s had a breast augmentation, noting the fact that she doesn’t want to give fans the idea of an unrealistic beauty standard.
She has also dated MLB player Tyler Wade, whom she has featured in her videos. Her father, TJ Earle, is the CEO of The Earle Companies, a lucrative construction company based in New Jersey, where she grew up.
TIKTOK TREMD BRINGS GENERATION ZA EMPLOYEES A ‘NEW WAY TO QUIT’ SOME SAY COULD BITE THEM ON THE BACK
Alix is reportedly paid between $40,000 and $70,000 for a brand partnership, according to influencer marketing manager Jessica Liliann.
“It feels like your best friend is telling you all the stories while FaceTiming you before a night out,” said Mona Mortezaei, a campaign coordinator at media agency Influencer Marketing Factory, according to the New York Post.
Earle’s large social media following has made her a desirable creator for brands to partner with, as all the products she talks about in her videos typically sell out within minutes.
CLICK HERE TO GET THE FOX NEWS APP
Brands Alix has featured on her TikTok include GrubHub, White Fox Boutique, Tarte, even Rare Beauty, which led to a TikTok collaboration with Selena Gomez.
Kendall Tietz is a production assistant at Fox News Digital.
Source: news.google.com