Uomo Sport brings Italian fabrics and details to technical and lifestyle tennis fashion.
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Steven Siebert embraced a love of tennis fashion in the 1970s. Italian tennis fashion, to be specific. Decades later, he felt the sport had lost its style, so he launched a brand dedicated to Italian fabrics, tailored fits and elevating elegance on and off the court of tennis style.
Based in Southern California, Uomo Sport has a strong link to Italy. Uomo (pronounced Woe-moe) is Italian for man. The brand’s Donna Sport line, which appropriately enlisted tennis player Donna Vekic as its main ambassador, features the Italian word for women, Donna.
“The core will always be tennis,” says Siebert. “In my humble opinion, if you choose your tennis clothing well, you will wear it for everything, your pieces will carry you throughout the day. I am making very high level pieces, very technical. Each piece is made for professional tennis and the goal is Let this be basic clothing.”
Donna Vekic signed with Uomo Sport as the face of the brand’s Donna Sport line.
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After five years in the endeavor, Uomo Sport continues to embrace the sport that inspired its start. With Vekic’s signing in January 2023 and Jenson Brooksby leading the men’s team for the past three years (during the 2021 US Open, the brand received 162 online orders during an hour of his match against Novak Djokovic), the acceptance of the game has only grown. , which now includes outfitting Pepperdine’s men’s tennis team, sponsoring tournaments around the world, signing players and coaches, and having a presence at high-end resorts and high-level tournaments.
Siebert calls his youthful, technical clothing “not an older men’s brand,” and attributes that to a goal of creating very personalized fits, staying away from what he calls the boxy look of other brands. Uomo imports all of its materials from Italy, from collars to buttons to fabrics, making pieces in both Italy and the United States. “We go the distance with the details, the fabrics,” he says. “It’s very expensive, but you can buy less if you buy something better. These are basic pieces that you love.”
The first breakthrough for the brand came when the product sold out at the BNP Paribas Open in Indian Wells. From there, tournament sponsorships grew, agreements with resorts and clubs expanded, and clothing lines flourished.
Jenson Brooksby, from California, has been the face of Uomo Sport on the pitch for three years.
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“We want people to experience our full line of everything you need for tennis,” says Siebert, “the polos, the Henleys, the tech gear, the Ts, the sweaters, the tracksuits, the socks, the hats, the wristbands , everything. Then we want to have other pieces that you can use. We think about the whole life of a tennis player, where you travel, time zones and climates. We want to get it right, so you have basic pieces.”
As professional endorsements grow, Siebert says he doesn’t focus on growing a great team, but rather believes in individual style. “We like to take each player or coach or team and fit their personality and what we think will look best and engage them as much as they want to be involved,” she says. Her new relationship with Vekic has fueled her interest in fashion, with Siebert calling her the perfect fit for the brand.
Along with Vekic and Brooksby, UomoSport have signed Danish player August Holmgren, as well as outfitting coaches and other plays, and Siebert wants to have around three men and three women at the helm of the brand, hoping to add a young player. American and possibly an Italian player. To the mix
Donna Vekic offers a cutting-edge look at tennis with the Donna Sport line by Uomo Sport.
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Uomo Sport will not lose sight of the importance of tournaments, such as getting space at Wimbledon Village this summer. The brand has become an official sponsor of the ATP and WTA tournaments and wants to create an online presence for the brand as a luxury mini home for tennis sportswear and lifestyle. “We want to bring people into the sport,” says Siebert. “I want people to really understand the players and the sport.”
Ever since he was wearing classic Italian labels (Siebert wishes he still had his Sergio Tacchini tracksuit), he thinks clothing hasn’t evolved. “Clothes have been lousy for decades,” he says. “I saw a tremendous hole in the market, why aren’t they doing better? If we can get the parts right, which is a challenge, if we can get it right, it says a lot about the sport. We’ve got to make these guys the coolest possible”.
Siebert says his team focuses on the details. The brand’s shorts include a microfiber pocket, for example, that helps wipe sweat from your hand and fingers, and they’ve added mesh on the inner thigh to help keep skin from chafing.
Uomo Sport is still busy at the beginning of 2023, designing and creating all the pieces that it plans to present throughout the year. We’re already looking at a blue and pink lotus for Australia and then we’ll get a monochromatic desert sand design for Indian Wells in March. Expect something different for Miami with a tropical blue Henley and then lots of navy and clay for Roland Garros. Come to Wimbledon, expect to find jerseys with white and Wimbledon colours. The newly launched women’s line will also continue to grow, described by Siebert as a “modern update with performance and fit, with a nice mix of technical functionality without sacrificing style.”
Throughout, Siebert is busy with the details: He has a ready-made polo shirt with his Italian collars on hand while he waits for another Italian fabric to arrive, excited about a fashion-focused fit for tennis. “There has to be a certain weight of the cloth, the way the ball goes into the pocket,” he says. “We see ourselves as very tailored clothing that doesn’t look bad. We work like hell to make those pieces fit.”
Source: news.google.com