Ulta Beauty is inspiring everyone to claim beauty on their own terms.
One of the largest beauty retailers has launched “Beauty&”, a 360° campaign based on the insights of cultural leaders and beauty enthusiasts. These include the brand’s first podcast, a limited-edition t-shirt collection, and a $200,000 donation to the Jed Foundation, a national nonprofit organization that supports adolescent and young adult mental health.
“As an industry leader, we believe we have a responsibility to drive progress rooted in positivity, inclusion and celebration,” said Karla Davis, Ulta Beauty’s vice president of marketing. “Beauty& was born from the idea that the duality of confidence and insecurity in the beauty industry has existed for too long, and when we focus our energy on the good, beauty can and does. Our comprehensive campaign reflects many ways to celebrate individuality, resilience, strength, and most of all, the beautiful possibilities that live within each of us.”
The powerful impact of beauty on self-esteem, self-care and self-expression comes to life internally and externally. Recognizing the importance found at the intersection of beauty and self, Ulta Beauty’s donation to the Jed Foundation aims to help the leading nonprofit organization provide teens and young adults with skills and support to manage emotional health, face challenges and support themselves and others. In their lifes.
“We are honored and grateful to work with Ulta Beauty as part of the Beauty& campaign to empower everyone to take back beauty on an individual level,” said John MacPhee, CEO of The Jed Foundation. “We are thrilled to see a leader in beauty use her platform to amplify inclusion and compassion through self-esteem, self-care and self-expression. With this generous donation, JED can further our mission to implement a culture of mental health care that improves well-being and reduces the risk of suicide among young adults across the country.”
The beauty of the podcast
The company will launch The Beauty of, a bi-weekly podcast that will go beyond traditional beauty topics and extend the lens of beauty into unexpected spaces and places. Hosted by Ulta Beauty Pro Team member David Lopez, the show will engage guests like Tamara Walcott, Virgie Tovar and AM Darke to challenge beauty standards and dive below the surface of non-traditional beauty topics. Released this fall, The Beauty Of will expand exciting perspectives on the many definitions of beauty.
Power platform Beauty& debuts nationally this week with a creative anthem featuring a curated cast of diverse creators, emerging beauty influencers and trusted leaders. The cast includes Zuri Marley, Steph Aiello, Elle Snyder, David Lopez, Jamika Martin, Sophia Morales, Alicia Tao, Gaby Alcala, Gage Crismond, Amanda Booth, Chelsea Woody, Tamara Walcott, and Laritza Labouche, among others. The campaign can be seen on television, streaming and social platforms.
Source: www.happi.com