Petite ‘n Pretty, a Beverly Hills-based beauty brand that appeals to Generation Z, is expanding into Ulta Beauty stores and celebrating with a meet-up with YouTube influencer Piper Rockwell.
Rockwell is pictured above: He appears on the left, bottom photo, which is a screenshot from his “behind the scenes” YouTube video he posted in 2021 featuring the Petite ‘n Pretty campaign shoot.
Petite ‘n Pretty’s makeup features bright pastel makeup colors that appeal to tweens. The packaging features pretty pinks and blues. The lip gloss pictured above has caps decorated with a silver glitter effect and stars.
The brand’s floral fruity fragrance is called “Cloud Mine” and the glass bottle is drop proof. It’s encased in a silicone sleeve with a light pink, white, and baby blue marble swirl pattern. Also shown is the brand’s new “Paradise on Ice” eye and cheek palette.
Ulta Beauty says the retailer is the nation’s preferred retail destination for the brand’s key beauty demographic, Gen Z.
Petite & Pretty have a brilliant squad
Rockwell is a member of the Petite ‘n Pretty “Sparkle Squad” and will be at Ulta Beauty to host the launch party on November 19 at the retailer’s store in Pasadena, California.
Beauty lovers will be invited to swap glitter goals with the social media star, while previewing the new holiday collection, Paradise on Ice.
Petite ‘n Pretty’s founder is Samantha Cutler, who launched the brand in 2018 with the goal of reinventing beauty for tweens.
“When I created Petite ‘n Pretty, I set out to develop a beauty brand that was age-appropriate, fun, inclusive and clean. Our goal is to inspire creative youth through artistic expression and there is no better home for our brand. than Ulta Beauty,” she says.
Adds Cutler, “We are very excited and honored to offer a new category within the retailer’s diverse assortment for your engaged guests.”
Source: news.google.com