The pandemic put an end to the use of high-coverage foundations and contour products. And if some people thought that the return to normal life would mean the return of full makeup, it is clear that skincare was the star of 2022, and it is a trend that is just beginning. For proof, look no further than ‘status skin,’ a rising beauty trend on social media, characterized by a combination of makeup and skin care. The goal is to let the skin breathe and highlight it, rather than to camouflage what have been called “blemishes” in the past.
Light, transparent and airy textures.
Many beauty microtrends have emphasized a natural approach over the last year, but this time it’s about reintroducing makeup into the routine without going overboard. ‘Status skin’ continues to be based on skin care, and above all on prevention, to enjoy a healthy complexion without having to resort to a lot of concealers, foundations and contour products. In addition, it is no longer a question of hiding dark circles, puffiness and other pimples with multiple layers of coverage products…
In terms of beauty routines, this translates to essential skincare products, including serums to create a healthy glow, as well as moisturizers or tinted creams. Forget mattifying, high-coverage foundations and focus on light, sheer and airy textures that will provide a discreetly sun-kissed look.
The goal is to highlight the skin, not camouflage it under layers of makeup. This is reminiscent of the era of BB and CC creams, except the level of skin care has gone up a notch with multi-functional products that will play multiple roles: makeup, moisturizing and anti-aging, for example.
The boom of facial massage
This trend also puts an emphasis on facial massages of all kinds, whether they are known for their anti-aging benefits like Kobido, or for enhancing the radiance of the complexion, as well as tools that allow beauty lovers to enjoy their benefits. at home. Gua sha, jade roller, massage roller and ice balls are increasingly becoming bath essentials…
But if there is one market in particular that is growing at a dizzying rate, it is that of facial massagers. These tools, which can combine massage, skin cleansing, phototherapy treatments, and anti-aging treatments, are a hot item among appearance-conscious consumers. Not only do they provide the skin with the care it needs on a daily basis, but they have also been designed to offer users a moment of relaxation. This famous all-in-one product seems to be a favorite for those looking for a holistic approach.
‘Skinification’, or when skin care reaches hair
The complexion is not the only part of the body that will benefit from a lot of attention in 2023, as the hair is also ready to be pampered with a complete routine inspired by the skin. Scrubs, anti-blemish treatments, exfoliating brushes, night treatments, exfoliating shampoos and micellar shampoos will be among the beauty essentials of the year.
In 2023, prevention has become more important than ever when it comes to beauty, as it is designed to allow for an increasingly minimalist and natural routine.
Source: news.google.com