Once reserved for the revolving shelves inside your local gas station or convenience store, sports sunglasses are having a big time. Fueled by the industry’s never-ending fascination with biker fashion, the rise in popularity of the sleek (and practical) silhouette is another product of the circular trends of decades past. And because everything eventually comes back into fashion, it was only a matter of time before functional sunglasses became a modern trend.
“With the return of ’80s and ’90s-inspired styles (wraps, goggles, goggles) and a newfound love for all things comfortable and active, the sporty trend has opened its doors to those who aren’t just looking for high-performance, practical eyewear , but also those drawn to active-inspired protective silhouettes that feature an edgy retro-futuristic aesthetic,” says Heather Feldman, trends expert at Sunglass Hut and curator of e-commerce product storytelling at EssilorLuxottica.
Look 16 from Christian Dior’s fall winter 2022 runway collection.
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For Fall/Winter 2022, several models walking the Dior show donned eyeglass-shaped glasses and tinted sunglasses, while Givenchy highlighted its futuristic Giv Cut style, as seen on Rosalía at the Met Gala in last May. The micro-trend manifested itself on the Burberry runway in a shield-shaped Auden look. At Prada, there were sleek, sporty square-edged pairs, in black and white colourways. And Bottega Veneta offered a semi-rubber iteration that mirrors the active pairs worn for running and cycling.
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Off the runway, Kim Kardashian is undoubtedly leading the charge. She wears a different Balenciaga interpretation of the trend almost every time she’s out and about. With Demna at the helm, Balenciaga has been mass-producing sports sunglasses for a few seasons, in addition to Kardashian’s favorite pairs. These include futuristic butterfly-shaped frames, like those seen on the Lindsay Vrckovnik model, and a more traditional acetate style with colored reflective lenses. Arguably, this luxury brand is dominating the lane, so much so that TikTok has labeled original aviator styles Balenciaga hoaxes.
Kim Kardashian wearing Balenciaga in New York City.
MEGA//fake images
“The crossroads of practical versus fashion-forward makes this trend especially versatile and easy to embrace,” says Feldman. “On the one hand, there are technical sports options from brands like Oakley, Costa, Prada Linea Rossa, designed to elevate your performance. While on the other hand, we find trendy frames with a sporty edge from brands like Versace, Michael Kors, Burberry, Emporio Armani and Ray-Ban, combining active aesthetics with retro-modern shapes and constructions.”
Poppy Lissiman / Tane’s Coffin
As for the sunglasses you can buy right now, there are dozens to choose from. Animated direct-to-consumer brands Poppy Lissiman and Lexxola are also embracing sportier frames, with model Bella Hadid a notable fan. Westward Leaning’s handmade pairs seen on Jessica Alba and Katie Holmes strike the perfect balance between function and style, while content creator and founder of Rotate Birger Christensen, Thora Valdimars, went the traditional route with a reflective shield pair. of Oakley.
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The best pair of sports sunglasses ultimately depends on what you’re looking for. “If you’re looking for active options designed to help you perform, then you’ll want to look for lightweight wraparound silhouettes with technical lens treatments like Oakley’s Prizm, complete with comfort-enhancing details like rubber nose pads and temple tips,” Feldman suggests.
What if you just want to look sporty while still being fashionable? “You’ll love the bold retro oversized shapes and futuristic slim styles with brightly colored frames and vibrant or dramatic neutral mirrored lenses in dark tone-on-tone combinations. [Because] the trend is based on such a wide variety of brands, styles and combinations of colors and materials that there really is something for everyone,” he says.
You can shop our favorites and get some sport mode style inspiration above.
Shelby Ying Hyde is a BAZAAR.com fashion and shopping contributor based in Brooklyn, with articles in The Zoe Report, Teen Vogue, Essence, Nylon, Elite Daily and more. Before entering the editorial space, she worked at luxury e-commerce giants Net-a-Porter and Moda Operandi on the product editorial team, where she gained a broad understanding of the luxury market as it relates to buying and engaging. of customers in a digital environment. space. She follows @theshelbyying on Instagram for shopping tips, sale updates, and tips for putting together a complete wardrobe.
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