Amazon is carving out its place as the leading retailer of beauty products.
Not only are many of the consumers who flocked to the e-commerce giant when COVID-19 hit to maintain their beauty solution, but beauty companies are increasingly signing partnerships with Amazon, making the platform a player increasingly significant in terms of prestige. beauty.
Jungle Scout data indicates that searches including the keywords “cream-based makeup palette,” “kkw cosmetics,” and “beauty deals” were among the top-trending beauty searches on Amazon in August, with a increase of 728%, 119% and 84%, respectively. .
Grace and Stella, a skincare brand that recently gained traction on TikTok for its under-eye masks, was the fastest-growing beauty brand on Amazon in August, with revenue up 442 percent. It was followed by Fenty Beauty and Huda Beauty, which increased revenue by 144% and 81%, respectively, during the same period.
The fastest growing beauty brands on Amazon in August 2022 and their best-selling product, according to Jungle Scout.
1. Grace and Stella: Blue Eye Mask
2. Fenty Beauty: Match Stix Matte Contour Skinstick
3. Huda Beauty: Easy Bake Loose Setting & Baking Powder
4. CeraVe: Moisturizing Cream
5. Olay: Vitamin C + Peptide 24 Max Hydrating Moisturizer
6. Too Faced: Better Than Sex Mascara
7. Olaplex: Bond Maintenance Shampoo #4
8. Marcelle : Gold Shimmer BB Cream
9. The Body Shop: Ginger Scalp Care Conditioner
10. Tarte Cosmetics: Shape Tape Concealer
Source: wwd.com