Top 10 UOMA Beauty Products of 2022

I, like most black women, have at least one photo where the camera flash revealed a chalky-looking foundation that was supposed to be my perfect match. So when I find a brand that shows they really put in the effort and take note of our nuances through their products, I am immediately interested. I grew up supporting brands founded by pioneers like Eunice Johnson and Iman, and now there’s a new collective of founders like Sharon Chuter creating brands like UOMA Beauty that focus on women’s needs beyond tanning.

When I was first introduced to UOMA Beauty, I loved the range of products. If you’re unfamiliar with the brand’s history, UOMA Beauty launched with 108 products, including 51 foundation shades, in 2019. (Yes, 108!) But Chuter’s ability to launch its brand with a full range of products It’s no surprise, thanks to her previous job as an executive at LVMH. Chuter has since founded a non-profit organization, Pull Up For Change, which holds brands accountable for making room for diversity and creating lasting change within their organizations.

Chuter’s work within the beauty industry, she says, inspired her entrepreneurial journey. “After moving to Australia and working at some of the biggest multinational beauty and consumer brands, from L’Oréal to Benefit Cosmetics, I was frustrated by the inability of the beauty industry to create products that cater to a diverse audience and a variety of skin colors,” she tells PEOPLE.

“Through UOMA Beauty, I am able to use my voice as an advocate for self-love and authentic self-expression to challenge the system with products that are not only groundbreaking in innovation, but also exceptional in quality.” Chuter’s other inspiration: her African heritage. Through the UOMA community, a word that means “beautiful” in Igbo, she wants to share it with everyone. “Everyone is welcome to this beautiful tribe,” she tells us.

Read on to shop and learn more about our favorite UOMA Beauty products.

Beauty of Uoma What do you say? Base

UOMA Beauty

Aside from the ridiculously impressive range of 51 shades, what I love about the foundation is that it’s fragrance-free. As someone with sensitive skin, finding a long-wearing foundation that evens out my hyperpigmentation while making my pores look tiny is a huge win. This foundation can also be flexed as a medium to full coverage option, depending on the look you’re going for. I tend to go for the no-makeup makeup look, so I like to melt it with a light moisturizer before applying with a Beauty Blender.

Price at time of publication: $39

Write: Foundation | Size: 1 ounce. | Available shades: 51

UOMA Beauty Stay Woke Concealer

ultra

We’ve all heard the saying “A little goes a long way” with some skincare formulas, and that’s true for this illuminating concealer. I can be a bit clumsy when applying concealer, because I’m trying to fade my dark spots, but with this one, that’s not necessary. From using under the eyes to covering dark spots on my face, I just need a few dots.

Price at time of publication: $25

Write: Concealer | Size: 0.17 ounces | Available shades: twenty

Uoma Beauty Trippin Smooth Primer

Beauty Uoma

A multitasking product is always on my beauty list. In this case, this waterproof, talc-free powder can do it all: bake, set, and prime. The bottle is also unique, it is designed so that the brush fits inside and easily removes any excess product for an even and mess-free application.

Price at time of publication: $29.50

Write: Powder | Size: 0.35 ounces | Shades: 4

Uoma Beauty Badass Icon Matte Lipstick

Nordstrom

Recently reformulated to be 100 percent vegan, this matte lipstick is a fan favorite—just look at the reviews. The lippie comes in 19 shades, each named after black icons. It’s hard to pick a favourite, but I especially love Brenda and Sade. Before using a matte formula, I always give my lips a little TLC to remove dead skin, and thankfully, this formula is forgiving and doesn’t amplify lines or dry lips.

Price at time of publication: $24

Write: lipstick | Size: 0.12 ounces | Shades: 19

UOMA Beauty Black Magic Hypnotic Impact High Gloss Lipstick

ultra

The packaging and presentation of the lipstick caught me at first sight. If matte formulas aren’t what you’re looking for, this new version offers color and lots of shine. (Think: a shimmer but more pigmented.) Like the matte formula, this is 100 percent vegan. The shade range is a bit smaller for this offering, but the eight-shade range gives you the essentials: five nudes and three reds/pinks.

Price at time of publication: $24

Write: lipstick | Size: 0.12 ounces | Shades: 8

Uoma Beauty Afro.Dis.Iac Liquid Eyeliner

Beauty Uoma

I love a product that meets my beauty needs and does good. The jet black formula is a must-have for creating cat-eye looks and has recently been redesigned with an ultra-fine tip and 80% more product at the same price as the original. This time, UOMA is partnering with the Make It Black initiative launched by Pull Up For Change, and proceeds from the sale of each Afro.Dis.Iac Liquid Eyeliner will go to Pull Up For Change’s small business impact fund. .

Price at time of publication: $18

Write: Eyeliner | Size: 0.01 ounces | Shades: 1

UOMA BEAUTY High Life Palette to illuminate and contour the face

Nordstrom

You won’t find this palette everywhere as it’s exclusive to Nordstrom, but don’t worry, you don’t need to visit a store as it’s available online. Carrying multiple highlighting and contouring products isn’t the easiest thing to travel with, but filled with two shimmering highlighters (a highlighting blush and a sculpting bronzer), this palette makes adding depth to your face a breeze without taking up too much. space in your makeup bag or carry-on.

Price at time of publication: $39

Write: Palette | Size: 0.19 ounces | Shades: two

Uoma Sun Salutation Lipstick

UOMA beauty

This is a limited edition rookie featuring shades inspired by the powerful female pharaohs. Like the original Black Magic lipsticks, this shimmery lipstick hybrid comes in three shades: Nefertiti in blush pink, Cleopatra in a warm pink hue, and Hatshepsut in a deep rosy brown.

Price at time of publication: $24

Write: lipstick | Size: 0.12 ounces | Shades: 3

Uoma Beauty Salute to the Sun Face & Body Highlighter

Beauty Uoma

No matter the season, highlighter is always in style. This new drop features three shades: Nubian Shimmer (bronze), New Gold (true gold), and Quartz Shimmer (rose gold). It is super versatile and can be applied on the face and body. Formulated with a blend of micro-pearls, a pigment-free crystal gel base, and carrot oil (an antioxidant-rich ingredient that also helps protect skin from sun damage), packing this for your next vacation is a no-brainer.

Price at time of publication: $25

Write: Highlighter | Size: 0.68 ounces | Shades: 3

UOMA Beauty Black Magic Poise Color Palette

UOMA beauty

If you are looking for an eyeshadow palette, investing in this one is a must. Curated with rich mattes, metallic highlights and golden shimmers, this long-wearing, waterproof palette gives you the nuances to create everything from a neutral day-to-day look to a sultry evening masterpiece.

Price at time of publication: $44

Write: Eyeshadow Palette | Size: 0.35 ounces | Shades: 3

Frequent questions

Is it owned by UOMA Beauty Black?

Yes, UOMA Beauty is a black-owned beauty brand founded by Sharon Chuter, a Nigerian-born former beauty executive who now resides in Los Angeles and London. Chuter is also the CEO and creative director of the brand.

Is UOMA Beauty cruelty free?

Yes, all UOMA Beauty products are cruelty-free, according to the brand’s website. “Cruelty free” means that the products and ingredients are not tested on animals.

Where can you buy Uoma Beauty?

You can buy Uoma Beauty products from Ulta, Nordstrom, Wal-Mart, BeautyBay.com and Selfridges, and directly from the company’s website and UomaBeauty.com.

take our word for it

Bianca Lambert is a freelance beauty writer at PEOPLE.com. She has nearly six years of experience in the beauty industry as a creative editor and producer. She has also written and produced content for BuzzFeed, Byrdie, Who What Wear, HuffPost, and more. Bianca is a long time supporter of UOMA Beauty. For this roundup, she spoke with UOMA Beauty founder Sharon Chuter, including a wide variety of the brand’s best-selling products.

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Source: news.google.com