NEW YORK–(COMMERCIAL WIRE)–Today, Coty (NYSE: COTY), one of the world’s largest beauty companies with a portfolio of iconic brands in fragrance, color cosmetics and skin and body care, reveals its new corporate identity. Focused on the value of kindness without fearCoty announces its new corporate purpose: together, we unleash every vision of beauty. The introduction of this framework represents the next phase in Coty’s growth under the vision and leadership of CEO, Sue Y. Nabi.
Sue Nabi, CEO of Coty, said: “Beauty has always been, and always will be, at the heart of society and culture. The question of what is beautiful has built and fueled our industry over time. We believe that today, no one can control or dictate what is or is not beautiful. Beauty has no form, like water, a concept in constant evolution and adaptation. Therefore, we must UNDEFINE the notion of beauty.
In pursuit of our purpose of unleashing every vision of beauty, Coty is in a mission to create forward-thinking beauty: products that provide new, innovative, and simply better solutions based on science. Since 1904, Coty has fearlessly led innovation in the beauty industry. The company has a history of ‘firsts’ and ‘best’ that has laid the foundation for the industry as we know it today. For more than a century, Coty brands have empowered people to express themselves and create their own vision of beauty.
A key part of this new perspective is the belief in working together and with the broader beauty industry on a singular mission to break down barriers in beauty. This Coty ambition fearlessly recognizes the beauty industry’s role and responsibility in addressing harmful stereotypes and transforming itself for the 21st century.
Sue Y. Nabi continues: “Co-creation is at the heart of what we do. It is to business as symbiosis is to nature. Together, we can not only solve the problems we face, but also create synergies that will lead to innovations that will surpass anything we could have created alone. Collaboration is the catalyst for creating forward-thinking beauty. In sync with our people, our partners, and our customers, we will develop products that deliver new, innovative, and simply better solutions based on the science. Together, we will make the world of beauty.”
Following a company-wide review, Coty has gone one step further, codifying its corporate values under the framework of fearless kindness: its processes, businesses and people are now anchored in this philosophy. The business sees fearless kindness as a strength; a value to live by and a commitment to support. This vision was launched internally over the summer and received overwhelming support from Coty’s 11,000 associates around the world.
Coty encapsulates its new identity under a slogan that invites all its associates, partners, consumers and beyond to join the movement: Coty, without fear. Forward. You.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands in fragrance, color cosmetics and skin and body care. Coty serves consumers around the world, selling prestige and mass-market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to having a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
Source: news.google.com