Maximalist fashion influencers are a growing niche of content creators on TikTok, and Anna Golka-Yepez, 31, is one of the many influencers spearheading the movement to embrace eclectic clothing.
The Washington-based influencer joined TikTok last spring to share her maximalist style, but has been documenting her fashion journey since 2014 on her blog, called Here for the Fashion, when she was studying in London and taking a design course. Fashion.
Golka-Yepez saw TikTok as a way to expand her presence as many other influencers began turning to the social media platform to share their daily content. She has consistently produced daily “getting ready” videos where she mixes different patterns, fabrics, and styles and has grown her following to over 85,200 followers and over 4.1 million likes.
“I’m just saying it’s maximalist,” he said of his style. “It’s very eclectic and I only wear what makes me feel best. I used to try to fit into a mold of how I wanted to be perceived and then I realized that I’m going to wear what makes me feel happy. If one day it’s a little dirtier and the next day it’s a little more colourful, then that’s what it is and I just go with what I feel.”
Some of Golka-Yepez’s most viewed TikToks are for her unconventional looks, such as a make-up video in which she pairs pink PVC shorts with a graphic Minnie Mouse tee, vintage robe, lace collar, and boots. of Cowboy.
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She explained that much of her wardrobe comes from vintage stores, eBay or Etsy and that she recently started buying pieces from The RealReal. He draws style inspiration from recent runway collections and vintage sewing patterns.
Given her maximalist style, Golka-Yepez said she often receives mixed reactions to her videos and negative feedback. However, she tries not to let the negativity get to her and often interacts with commenters to understand her comments.
“It’s funny because I feel like a lot of traction comes because people don’t like it, which is fine,” he said. “When that happens, I try to ask questions and I’m not rude, but I want your feedback. Why do you think this doesn’t work? I just try to change people’s minds because if something doesn’t work for you, it doesn’t mean it doesn’t work for me or someone else. Fashion is very individualistic and that’s what I hope to convey to people.”
On the other hand, Golka-Yepez said she has fans who say she influenced them and helped them feel more comfortable experimenting with their own style.
“People say, ‘You’ve given me so many ideas for new ways to use items in my closet,’” she said. “Even if they’re not going to wear them the way I would, it’s still giving them a different way to put a spin on their clothes and get more out of the pieces in their closet. And a lot of people say that I’ve given them the confidence to wear what they want and wear clothes that make them feel happy instead of worrying about what we’re supposed to wear or what society thinks we should wear.”
Anna Golka-Yepez
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Golka-Yepez’s maximalist style has caught the attention of several brands, including Poshmark and rental service Nuuly, who have teamed up with the influencer.
As more maximalist fashion influencers appear on TikTok, Golka-Yepez believes the trend has been partially fueled by the pandemic, which still inspires many to get bolder with their style.
“When we were in quarantine, I started experimenting more and I feel like you’re not going to go out, you realize I’m very comfortable in this outfit, so you start wearing and trying new things.” she said. “After a time where you were so stuck doing nothing and not being able to do what you wanted to do, people are really starting to do what they want to do and what makes them happy. I feel like that’s a good thing.”
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Source: wwd.com