Liz Kennedy and Beauty Magnet investors Tariq Khan and Danny Saleem.
Courtesy of Magnet Beauty
As an esthetician, beauty guru, and on-air expert, Liz Kennedy has spent the last decade empowering both her clients and fans around the world to build their confidence and self-esteem by putting their best face forward. However, after years in the beauty industry, she noticed two problems: skincare tools weren’t efficient, easy to use, or accessible on the go, and the beauty industry itself wasn’t helping her. women to develop their self-esteem.
These two key findings led Kennedy to create the Beauty Magnet, a patented 5-in-1 skin care tool. “My inspiration for Beauty Magnet was to simplify my own bathroom cabinet, as well as any other woman’s, while maximizing her ten minutes alone in the bathroom. Modern women love using skin care tools to help amp up their skin care, yet they are always a mess in our drawers and usually impossible to find or travel with. Beauty Magnet has my five favorite professional skin care tools magnetized in the base so you’ll never lose your tools again. The Beauty Magnet 5-in-1 also comes with a travel-friendly case that’s easy to clean and a spray bottle that needs to be filled with rubbing alcohol to ensure your tools are always clean and sanitized,” she explained. “The inspiration for the name was not just a play on the magnetization of the tools, it was selected with a deeper intention. Being magnetic is a big part of the brand’s DNA and will play a larger role as we plan to expand the lifestyle component of the brand. This will be supported by a podcast educating all beauty magnet followers on how to rewire their thinking and talk to themselves to be more magnetic. “Being magnetic is best understood when you see yourself as a magnet that attracts more of what you want and more of what you feel in life.”
novel solution
Beauty Magnet is a patented 5-in-1 skin care tool.
Courtesy of Magnet Beauty
Kennedy spent more than three years working with engineers and patent attorneys to create the 5-in-1 Beauty Magnet set. The tool set has a Dermaroller, a quartz face roller, a comedone extractor, a metal eye roller, and a pair of precision-fit tweezers with a magnetic base. It also comes with a specially designed case and spray bottle to simplify your skincare routine. Kennedy discovered that customers use tools in many ways, but as an esthetician, he wanted to ensure that education was a key focus of the brand. On the website, he can watch step-by-step videos on how to clean and use the tools with professional techniques.
“My favorite way to use Beauty Magnet is from the countertop to travel. I use skin care tools like I use makeup brushes to enhance my skin. Every day I give myself ten minutes in the morning and ten minutes at night to use my tools in conjunction with my skin care. While I use the tools I like to play a relaxing podcast or classical music, something to clear my head and focus for the next day or wind down at night, it just puts me at ease. In the morning I love using the metal eye roller to instantly de-puff and contour my tired working mom eyes, it just allows me to relax. I like to use this instead of my hands as it stays cool to the touch and is gentle on the delicate skin around the eyes. For quick and easy brow maintenance, the tweezers were designed for a firmer grip to reduce irritation and provide better results,” Kennedy shared on her morning routine with Beauty Magnet. “If I use Beauty Magnet after I shower, I will use the comedone extractor for clogged pores around my nose and chin. My nightly routine consists of using the dermaroller two or three days a week and the quartz roller for relaxation and light lymphatic drainage.”
an unlikely couple
Liz Kennedy, founder and CEO of Beauty Magnet.
Courtesy of Magnet Beauty
When Kennedy raised his seed round for Beauty Magnet, he connected with two Muslim investors. At the time she was pregnant and many investors doubted her vision and her capabilities as a trader. Tariq Khan and Danny Saleem not only believed in Kennedy from the moment they met her, they also saw the enormous potential of the Beauty Magnet brand.
With the political climate in the world today, many people are surprised to discover that Kennedy, who is Jewish, can work alongside Khan and Saleem, who are Muslim. “It may be an unlikely combination for most, but my group of friends and the people I do business with are so diverse that it’s completely normal for me.”
Khan was the first investor in Beauty Magnet even though there was no prototype, it was just an idea. “I met Liz when she just had an amazing idea in her mind and there wasn’t even a prototype. She had such conviction and certainty that she was going to build something so unique and revolutionary in an industry she knew so well that I couldn’t help but embrace her passion and conviction. I have admired her resilience in the most difficult moments, when an average businessman would have thrown in the towel,” he shared. And as for those who comment on working together as Jews and Muslims, he shared that they have never looked at each other based on their religious beliefs, but have loved and respected each other based on their transparency and honesty with each other. “We have supported each other in the most difficult moments and we have done nothing but wish each other the best. when you know that someone you have invested in and blindly trust has only your best interests in mind and will only do things that result in mutual success, how can religion cause any friction?
Saleem was introduced to Beauty Magnet through Khan and had the same belief in Kennedy and the brand. He sees religious differences as a unique advantage rather than a cause of friction: “I feel sorry for those who still love to focus on one’s differences instead of embracing and promoting our similarities. Throughout this journey, our respective religions or ethnicities have never gotten in the way of how we conduct business or interact with each other. Rather, it has been a pillar of strength, as we have used our individual skill sets and backgrounds to collectively build a strong foundation. It also brings to light our shared experiences and cultures. When Liz invited me over for Passover, it really felt like she was home, and in turn, when Liz came over for Eid, it felt like we were all one collective family.”
beyond the tools
beauty magnet
Courtesy of Beauty Magnet.
Kennedy has always seen beauty as more than just products. Skin care and tools are just the first steps in helping women solve their beauty needs, while the most significant process is helping women find their confidence from within. Kennedy’s vision with Beauty Magnet is to teach people, especially women, how to bring what they want into their lives.
“I grew up with a single mom in upstate New York in a small town and was taught that education was the most important thing, which is why I love sharing skin care education on social media and TV. At the same time, I would imagine myself in certain situations, figure out how I would get there, and then magnetize certain people and events that I knew would help bring Beauty Magnet to life. They are all magnetic, they just can’t see it, they have to FEEL it, which takes work to harness. Our goal as a brand is to bring this message to the consumer in a way that is easy to digest and relatable.”
Kennedy plans to launch a Beauty Magnet Podcast that will accompany you with the goal of bringing conversation and “Magnet Sessions” for fifteen minutes that will make you “more magnetic” along with the help of psychologists and spiritual healers. “We’re going to help people reshape the way they think about themselves,” he said. As Beauty Magnet expands its reach, Kennedy is working on the next iteration of the brand: magnetized skincare products in zero-waste packaging and a larger variety of interchangeable magnetic tools along with a PRO version for spas, estheticians . and nurses.
Source: news.google.com