For some strange reason, the Metaverse is still around despite its early PS2 graphics, and the second Metaverse Fashion Week is scheduled for March 2023.
The fashion and luxury industries persist in their goal of making the metaverse an integral part of their universe and future. While the craze for these new virtual worlds has faded, these two sectors seem intent on taking advantage of their endless possibilities. As such, a second Metaverse Fashion Week will officially take place in Decentraland in spring 2023.
Second edition of Metaverse Fashion Week: All the details
It’s back. One year after a first experiment, with mixed results, Metaverse Fashion Week will return for a second edition at Decentraland. And it is Decentraland, once again, who will have the honor of hosting some of the most important fashion houses in one of its parallel worlds. The event will take place after real-world Fashion Weeks, spanning the globe from New York to Paris in February and March, and is scheduled for March 28-31, 2023.
It will even host Miami Fashion Week, the first fashion week recognized by the esteemed Council of Fashion Designers of America (CFDA) to participate in the event, reflecting the growing interest from the fashion and fashion industries. luxury in virtual worlds.
Fashion’s mission to conquer the metaverse
Contrary to what some may think, the Web3 revolution may well be underway, or at least in its early stages. The latest news from the fashion industry suggests that the major players in the industry believe in the metaverse and intend to harness it in their various experiments. Beyond virtual clothing collections, NFTs and gaming forays, the metaverse is also proving to be an incredible showcase for brands and retailers, who use it to present their collections, whether real or virtual, but also to showcase specific products, limited editions. to collaborations. And this will undoubtedly be highlighted during the upcoming Metaverse Fashion Week.
Developed in partnership with UNXD, as well as the Spatial and OVER metaverses, this new kind of fashion week will be themed “future heritage”, aiming to connect the next generation of designers, certainly more digitally minded, with what we could now call traditional designers. And like last year, users will be able to attend fashion shows, move between a catwalk and a luxury mall, and of course, buy physical and digital clothing, sometimes in the form of NFTs. The event can also count on its partnership with DressX, a specialist in digital clothing.
108,000 people for the first edition
“I am incredibly honored to lead the second annual Metaverse Fashion Week and can’t wait to show the world what has unfolded since we last showcased the metaverse fashion revolution on a big stage. In one year, we’ve shown the world one of the strongest and most obvious use cases in the metaverse yet: digital fashion. After all, we don’t all want to look like boring copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate the personal aesthetic for which we are renowned,” said Dr. Giovanna Graziosi Casimiro, Director of Metaverse Fashion Week.
Decentraland has not yet released the names of the brands that will participate in this second metaverse event. At the first edition, Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei and Paco Rabanne were among the big names present. In total, more than 108,000 people were curious to attend the event, a number that is still relatively low compared to the hopes and expectations that some may have with these new virtual worlds.
This story was published via AFP Relaxnews
Source: news.google.com