THE FACT THAT? Fashion platform Moda Operandi has launched into the beauty sector, launching 55 skincare, fragrance, makeup, haircare and body care brands.
THE DETAILS According to a press release: “Moda Operandi offers a unique selection of the best in beauty from established and emerging names from around the world.
“With the runway at the heart of the business, Moda Operandi’s deep relationships within the fashion industry will be leveraged to provide consumers with an unparalleled level of access to everything from videos highlighting skincare routines from designers to shopping tutorials with the artists responsible for creating the most iconic beauty looks of the season.”
To launch Beauty, Moda is embarking on a digital marketing strategy, which includes a social media campaign and an editorial launch campaign.
THE WHY? Moda Operandi CEO Jim Gold said: “Since Moda Operandi launched with runway trunkshows in 2011, we have grown over time to become a true lifestyle destination, offering a highly curated selection of brands luxury worldwide ready to use. -spaces for clothing, accessories, home and fine jewelry.
“Beauty felt like a natural next step for Moda, allowing us to meet all of our clients’ needs, in every part of their lives, and really dress them from home from head to toe. Launching this category will not only increase the order frequency and cart size of existing customers, but will also help us reach a new demographic of aspirational customers who share our appreciation for impeccable curation and storytelling.” .
Source: news.google.com