AMARILLO, Texas (KAMR/KCIT) — The common phrase “beauty is in the eye of the beholder” continues to be more prominent than ever as fashion, hair and makeup trends change at a dizzying pace. What was once considered “beautiful” in the ’70s, ’80s or ’90s may be a thing of the past, or is it making a comeback?
Scientific and data research has been conducted to determine general standards of “ideal beauty” based on structural findings; however, some argue that the data is based on opinion.
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Studies, such as the one conducted by Kendra Schmid at the University of Nebraska Medical Center in 2013, used “face geometry” on celebrities and “real faces” to determine the proportion of their beauty. This study is based on appearance along with the celebrity aura attached to the individual. In most cases, the celebrity received a higher proportion of attractiveness.
Is this enough to decide if someone wraps beauty, or is it just absurd to add attractiveness since most of the world can’t claim celebrity status?
Let’s take a look at the world of beauty and the analyzes that have dictated trends that span generations.
generational pop icons
What does an icon do? Webster’s dictionary defines an icon as a “person or thing regarded as a representative or venerable symbol.” The combination of fashion and overall performance can be seen as a sign of ultimate beauty, even if the “conventional idea” does not exist.
Icons like David Bowie, Michael Jackson, Madonna, and Freddie Mercury are just a few of the names that have been given legendary status because they have set themselves apart from other artists in their style choices and overall performance presence. This combination can create a monsoon of stardom, and thus some data research correlates beauty with fandom success.
July 3, 1973: David Bowie performs his last concert as Ziggy Stardust at London’s Hammersmith Odeon. The concert later became known as the retirement concert. (Photo by Express/Express/Getty Images)
AUCKLAND, NEW ZEALAND – NOVEMBER 10: Michael Jackson performs onstage during the “HIStory” World Tour concert at Ericsson Stadium on November 10, 1996 in Auckland, New Zealand. (Photo by Phil Walter/Getty Images)
Pop star Madonna is seen performing during her “Blonde Ambition” tour, 1990. (AP Photo)
Freddie Mercury (1946-1991), lead singer of Queen, standing in front of a drum set as he sings into a microphone on stage during the band’s live concert at the National Bowl in Milton Keynes, England, United Kingdom, on 5 June. 1982. (Photo by Fox Photos/Hulton Archive/Getty Images)
A pop icon in the year 2022 is immeasurable as styles have been transformed, makeup has been transformed, and the concept of artistic expression has unlimited value; despite the differences, putting on a rock show will never lose its highest excellence, and beauty becomes a more varied concept.
The art of Lady Gaga, Harry Styles, Lizzo and The Weeknd, just to name a few, is considered by many to encompass beauty and stardom as they often take influence from the beauty of their predecessor artists.
HOUSTON, TX – FEBRUARY 5: Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Tom Pennington/Getty Images)
LAS VEGAS, NV – SEPTEMBER 22: Harry Styles performs onstage during the 2017 iHeartRadio Music Festival at T-Mobile Arena on September 22, 2017 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images for iHeartMedia)
LOS ANGELES, CALIFORNIA – JUNE 23: Lizzo performs onstage at the 2019 BET Awards on June 23, 2019 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
TAMPA, FLORIDA – FEBRUARY 7: The Weeknd performs during the Pepsi Super Bowl LV Halftime Show at Raymond James Stadium on February 7, 2021 in Tampa, Florida. (Photo by Kevin C. Cox/Getty Images)
Scientists at Tsinghua University took a more conceptual approach to the beauty conversation by studying people’s “neural responses to visual art and faces.” The scientists labeled one area of the brain as the “capital B beauty” region and based the results on the response to common faces and visual art in the B beauty region of the brain. According to the scientists, if the region was not found at all, the conclusion was that the faces and visual arts were “each beautiful in its own way”.
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The modern view of beauty takes on an abstract link to success, with facial mathematical equations left out of the conversation and the transformation of old and new creating a hybrid of beauty that the next generation will latch onto.
The influence of makeup
Makeup is a multi-billion dollar industry with celebrities like Selena Gomez, Rihanna, Ariana Grande and Lady Gaga featuring their own brands. These celebrities and their brands reflect the ever-changing beauty regime, as the “go to” makeup look changes faster than Nicholas Cage changes his look in any movie he’s ever made.
Research published by the National Library of Medicine proposed that women wear makeup for two reasons:
Camouflage to hide their “imperfections”Seduction appear more attractive and confident
The Association for Psychological Science has detailed that attractive people receive more favorable treatment in most areas of life, but it should be noted that this conclusion was reached in 2008.
Today’s view has changed tremendously as various people find their beauty in the artistic sentiment of wearing the perfect nude lipstick or the most unicorn-like shimmery highlighter. Beauty has become more than just putting on makeup, but creating art. The face emulates a canvas on which abstract and interpretive images can be created. The new standard is often adopted by a world in constant movement full of life and color, while social networks have provided an immediate tool for discovery.
In ’80s movies like “Working Girl,” “Scarface,” and “Labyrinth,” modern inspiration can be seen, and now vintage-style pieces and beauty pass the “cool” factor test.
Although the beauty standard was in a different realm in the ’80s and ’90s, the generation gap between trends has narrowed. Bold eyeshadow, the perfect pink blush, and a glossy lip are just a few of the beauty inspirations that can fit into a modern makeup look.
(Photos: Gerard Julien/AFP via Getty Images, Pierre Guillaud/AFP via Getty Images)
So why are beauty trends from the ’80s and ’90s making a comeback? Trends were often influenced by the political and social culture surrounding the time. Inspiration was found in Brooke Shields and Madonna’s feathered eyebrows, Cyndi Lauper’s neon eyeshadow and Princess Diana’s rosy cheeks.
The internet has created a world where millennials can see where their favorite stars started and discover the iconic ’90s looks worn by Gwen Stefani and Julia Roberts. These inspirations carry over into the modern world, merging generational styles.
The effect of social networks
The playful attitudes of the animals, the nonchalant teens jumping off anything, and the 15-second skips of hilarious lines in “that” 2012 sitcom you can’t remember the name of make up the behemoth that social media is. . Social media can be seen as one of the biggest changes in influence on beauty compared to ancient times.
Take, for example, Instagram and its constantly moving discover page system with hours of beauty tips and tricks at your index finger. Brands are constantly bringing out different products and the old idea of using blush for lips, cheeks and eyes is no longer necessary; Although this creative concept has recently returned, this fast-moving landscape has created a limited amount of time.
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A digitized world means that the effect of social media is greater than ever, as the book Social Media and Its Effects on Beauty by Martha Peaslee Levine and Júlia Scherer Santos demonstrates. Levine and Santos detail how social media portrays “ideal beauty” and how it can affect physical and mental health.
The introduction of beauty filters and apps complicates the topic of beauty as it can create unrealistic standards, and according to the book, 72% of millennials “purchase beauty products based on Instagram and other social media posts.” ”.
Altered beauty standards due to social media have been studied and dissected several times, but it is clear that beauty changes and grows and has become transformative and diverse. Who knows, maybe the next beauty trend will be adopted from the next James Cameron movie.
There will never be an exact science or mathematical equation that determines the correct amount of beauty, as the concept is based on opinion and forever determined in the eye itself.
Source: www.kxan.com