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Karen Behnke has had a long and successful business career in the health and wellness industry. Karen, a lifelong environmentalist, became interested in personal care products after becoming pregnant with her first child at the age of 40. She was surprised to discover that while the skin can absorb what is applied to it, there were very few healthy personal care products. available, which she performed. Ella Karen subsequently acquired the name “Juice Beauty” and started the new organization. Juice Beauty specializes in antioxidant-rich skincare and plant-based makeup and has been cleaning up the beauty space since 2005.
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Juice Beauty is the “OG”, the original organic beauty brand leading the way in the clean beauty industry. The company’s philosophy revolves around a strong commitment to veganism, cruelty-free products, sustainably certified organic ingredients, wellness, and its unique farm-to-beauty approach. Kate and Juice Beauty founder Karen Behnke have a history of mutual admiration. Karen originally introduced Kate Hudson to the Clean Beauty movement 15 years ago, Kate began using Juice Beauty products in her daily regimen and the pair have been talking about working together ever since. Karen Behnke, founder and CEO of Juice Beauty, shares more about her beauty brand and what makes it good for your skin and for mother earth.
You launched Juice Beauty in the US in 2005 and entered India in 2021, why did it take you so many years to see India as a viable market?
Juice Beauty’s first priority was to build a significant business in North America before expanding to other countries. We also hoped because not all markets were ready to embrace the concept of organic ingredients and clean beauty products. Demand has increased rapidly in Asian countries in the last five years and organic and clean beauty are among the fastest growing categories.
As a founder, what have been your learnings from being a part of the beauty industry over the last few years?
Well, it sure is competitive! But I don’t really pay much attention to the competition, as I have a lot to think about on a day-to-day basis within our own company. It’s a fabulous industry with some wonderful people and I’m proud to be a disruptor!
What kind of evolution have you seen in the skin care market over the years?
Better ingredients, more acceptance of plant-based ingredients, and definitely everything went digital!
How has your product development strategy evolved with it?
We started out quite innovative by filling with organic botanical juices instead of water or petroleum and have continued to innovate over the years with highly effective plant-based ingredients. Our goal from day one was to have products that exceed conventional chemical efficacy. We knew we could beat natural, but we looked to conventional chemical brands and have done so with every major product, as proven by independent clinical testing.
How has collaborating with Kate Hudson helped the brand?
Kate embodies all of Juice Beauty’s values…health, wellness and happiness. Kate increased our awareness on a global scale and also helped us attract new and younger customers.
How big is Juice Beauty’s global presence?
Although our largest business comes from North America, Juice Beauty is present in more than 30 countries.
As an entrepreneur, what kinds of challenges do you overcome in creating change in the beauty industry?
We have managed to achieve very complex and highly effective formulations and ship them all over the world! We have done this while leading sustainability efforts, as we have avoided the use of 26 tons of petroleum by using sustainable plants, we have avoided the use of 10 tons of endocrine disrupting chemicals by using plant flavorings, and we have avoided the dumping of 3 tons of pesticides on the land by utilizing organic farming.
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100% natural clean beauty brand launched in 2005 Launched in India at Boddessretails in all 1200 stores of ULTA Beauty, Sephora International, Credo, Bloomingdale’s, Dillard’s, Pharmaca, Mecca A and Douglas Europe
Source: news.google.com