NEW YORK–(COMMERCIAL WIRE)–Today, The Arena Group (NYSE American: AREN) (the “Company” or “The Arena Group”) named Miles Stiverson as Senior Vice President and General Manager of Lifestyle to oversee operations, strategy and growth of the Company’s Lifestyle brands. , presented by Parade.com. Arena Group will expand its portfolio of entertainment, home, health and wellness brands, known collectively as Parade Lifestyle Group, with high-growth initiatives planned for 2022 and following rapid top-line and revenue growth, validating its proprietary playbook and technology .
In the newly created role, Stiverson will develop Parade.com’s entertainment, wellness, food, travel and other verticals while managing partnerships, product and site launches, and new acquisitions for the Lifestyle vertical. According to Comscore, Parade Lifestyle Group reached 33.6 million unique visitors in May 2022, with Parade.com accounting for 13.6 million visitors and an average of 14 million visitors in the last six months.
Stiverson brings more than 16 years of experience as General Manager with respected brands such as People.com and the Travel vertical at Dotdash Meredith and as Chief Digital Officer for Travel + Leisure and Allure.com. In five years with Travel + Leisure, he led the publication’s digital audience expansion by 289%. Throughout his career, Stiverson has nurtured a variety of digital revenue streams, from editorial and social sponsorships to a robust e-commerce business.
“Miles is a consummate innovator, operator and strategic thinker who brings a highly relevant lifestyle and entertainment experience to our newest Arena,” said Rob Barrett, president of media for The Arena Group.
For a complete list of current openings with The Arena Group, please visit https://thearenagroup.net/careers/.
About the Arena Group
Arena Group creates robust digital destinations that delight consumers with powerful journalism and news about the things they love: their favorite sports teams, investment advice, personal finance insiders and the latest lifestyle essentials. With powerful technology, editorial expertise, data management and marketing insights, the transformational company enables brands like Sports Illustrated, TheStreet and Parade to deliver highly relevant content and experiences that consumers love. For more information, visit www.thearenagroup.net.
About the parade media
Parade Media develops and distributes premium content across digital, mobile, video and print platforms. Its brands include Parade, Relish and Spry Living. Headquartered in Nashville, Tennessee, and New York, the company also creates custom content for major brands and retailers. Visit us at parademediagroup.com.
Source: www.businesswire.com