Tanger Outlets continues to diversify its portfolio with new growth in the beauty category
GREENSBORO, North Carolina, October 7, 2022 /PRNewswire/ — Tanger Factory Outlet Centers, Inc. (NYSE: SKT), a leading operator of upscale outdoor outlet centers, today announced the opening of Ulta Beauty, the nation’s largest beauty retailer, in the Rehoboth Beach, Del. center. The 10,000-square-foot destination, which officially opened yesterday, is the first Ulta Beauty store within the Tanger portfolio, underscoring the company’s ongoing strategy to expand its lineup of brands into new categories to meet the unique needs of the consumers.
“We are delighted to add Ulta Beauty to our portfolio as we continue to diversify the variety of brands offered at the Tanger centers,” said justin stein, Executive Vice President of Leasing in Tanger. “Beauty and personal care is one of the fastest growing and most in-demand consumer categories today, and the debut of a beloved retailer like Ulta Beauty will contribute to the core and serve as a high-growth potential brand in the portfolio of Tanger.”
Ulta Beauty, which had a smooth opening on rehoboth beach in September 30th, saw a line out of its doors ahead of its official launch, further cementing the strong guest response to the beauty category within Tanger’s portfolio. The addition of Ulta Beauty to rehoboth beach is the latest test point in the diversification of the company’s brand portfolio, following the introduction of new home décor, furniture, outdoor recreation, swimwear and shapewear brands last month. This continuing evolution highlights Tanger’s multi-year journey to transform its centers and enhance the shopping experience through a commitment to collaboration, innovation and growth.
About Tanger Factory Outlet Centers
Tanger Factory Outlet Centers, Inc. (NYSE: SKT) is a leading operator of luxury outdoor outlet centers that owns (or has an ownership interest in) and/or manages a portfolio of 37 centers with an additional center currently in development. Tanger’s operating properties are located in 20 states and in Canada, totaling approximately 14.0 million square feet, leased to more than 2,700 stores operated by more than 600 different brand companies. The Company has over 41 years of experience in the outlet industry and is a publicly traded REIT. For more information about Tanger Outlet Centers, call 1-800-4TANGER or visit the Company’s website at tangeroutlets.com.
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