Superga Beauty continues to roll out its full-service offering in all areas of the fragrance category. During this must-see event for luxury brands, the French manufacturer presented a series of innovations focused on natural ingredients and sensoriality.
Ecoscent+: A range of natural scented derivatives
As core products in promotional perfume boxes, scented derivatives (body lotion, shower gel, aftershave, etc.) have not escaped the natural product trend and brand specifications must now ensure that this natural dimension is integrated into product formulations.
Created in partnership with the GBC laboratory, an expert in natural product formulations, Superga Beauty’s new range of natural scented derivatives is called EcoScent+ offers natural formulations that please the five senseswith a controlled cost, and the ability to integrate the specific ingredients of fine fragrances.
“Our experts have successfully mastered the development of effective natural galenic formulations, which are extremely stable and capable of using existing flavorings, without the need to modify the formula.”, stated Leslie Bréau Méniger, CEO of Superga Beauty.
This completely new range of natural products, which includes a shower gel, body lotion, aftershave balm and hand cream, all made with a minimum of 95% natural ingredients, is aimed at perfume brands and independent brands wishing to create multiple products. box sets promoting their fragrances. “Thanks to our Superga EcoScent+ range, we are able to offer a 360 degree service for brands or, even higher, project funders. We welcome them with an idea to implement, and then we can make a proposal for style guide, design, fragrances and then create the products, formulation and packaging, that match the ideas we have agreed on. We take care of everything, even packing the box together”, continued Leslie Bréau Méniger.
“Cost management continues to be a fundamental element in the development of scented derivatives, but not the only one. With Ecoscent+ we support brands in their new approach to eco-responsibility, which is now so key in the perfumery sector, and fulfilling our role as industrial partner with our clients.”, adds Leslie Bréau Méniger.
Parfum en Eau: all the intensity of the perfume, combined with the purity of the water
In association with Grasse-based perfume maker Expressions Parfumées, Superga Beauty introduced perfume in watera new range of eight scents based on Aquaco’s patented technology, which allows the most powerful aromatic essences to be concentrated in water, without the need for alcohol. The result is a transparent liquid, with a non-sticky texture, long-lasting and with an intensity comparable to that of any alcohol-based fragrance.
These alcohol-free perfume formulations have the advantage of being hypoallergenic and non-milky. They are packaged in transparent non-lacquered containers and bottles without dye.
In fact, the technology can be used for the manufacture of fine perfumes and is also available in a Cosmos (natural) version. This new formulation approach can also be used to create children’s and baby products, fresh water products, scented hair mists, and home fragrances.
Source: news.google.com