direct sports The ‘Give Me Football’ Christmas 2022 campaign is out and features football legends, following the success of last year’s ‘Go All Out’ message.
Subverting the norm of the traditionally festive Christmas campaign, the sportswear giant direct sports has opted for a soccer-focused theme this year. Featuring some of the biggest names in sports including Eric Cantona, Emma Hayes and Declan Rice, this marketing ploy is designed to appeal to football fans and holiday givers alike.
Beckie Stanion, Sports Direct Marketing Director, commented: “As we head into an extremely exciting period, preparing for both the World Cup and Christmas, we wanted to celebrate remarkable festive traditions with a comedic football twist. We wanted to create something that would surprise and delight our consumers. The ads continue to celebrate the purpose of the Sports Direct brand; defending the legend in all, through the powers of sport.
The miniature series, developed by CUP90, comes to life in a trio of 20-second spots, parodying classic holiday themes in unexpected and comical ways. Lawrence Tallis, Creative Director of COPA90, added: “We’ve assembled a star-studded cast to celebrate the first Christmas World Cup, subverting some of the tropes of holiday adverts by hijacking them with football.”
The three clips include:
• Eau de Footie: Mason Mount and Eric Cantona get up close and personal with a new fragrance sure to hit the hosiery
• Family Dinner: Turkey is off the menu at this not-so-typical Christmas dinner with Eric Cantona, Thierry Henry, Emma Hayes, Gabriel Jesus and Clive Tyldesley
• Direct – Sports Direct’s version of a smart home hub voiced by Eric Cantona and also starring West Ham duo Declan Rice and Jarred Bowen.
Starting November 4th, the campaign will be showcased across TV, OOH, social and in-store screenings with premium TV ads during this season’s highly anticipated I’m a Celebrity and Gogglebox launches.
Source: news.google.com