Siam Piwat partners with DITP to promote Thai fashion on the world stage, with Sawasdee KL making a successful debut at Kuala Lumpur Fashion Week

ICONCRAFT is one of three brands recently opened at Pavilion Bukit Jalil by Thailand’s leading award-winning real estate and retail developer, Siam Piwat, in collaboration with Pavilion Group, owner and operator of high-end department stores in Malaysia.

Siam Piwat partners with DITP to promote Thai fashion on the world stage, with Sawasdee KL making a successful debut at Kuala Lumpur Fashion Week

Siam Piwat, owner and operator of world-class projects such as Siam Paragon, Siam Center, Siam Discovery and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, launched ICONCRAFT as an inspirational hub showcasing the height of Thai craftsmanship at the highest level. high level. world and present local wisdom in a new perspective. It is a gateway of opportunity for more than 800 Thai artisans, designers and local communities throughout Thailand and seeks to forge the path to modern trade and promote Thai brands to be known and recognized on the world stage.

Siam Piwat partners with DITP to promote Thai fashion on the world stage, with Sawasdee KL making a successful debut at Kuala Lumpur Fashion Week

Ms. Parisa Chatnilbandhu, Senior Manager, Retail Concept Shop, Siam Piwat Co. Ltd., said, “ICONCRAFT is on a mission to promote Thai artisans and local wisdom in a new angle of creative craftsmanship. Aiming to support the innovation capabilities and quality development of Thai artisans, we have collaborated with strong partners both domestically and internationally to open up opportunities for Thai artisans to excel to the fullest and ultimately share wonders with admirers of craftsmanship. Sawasdee KL helps ICONCRAFT achieve this.”

Siam Piwat partners with DITP to promote Thai fashion on the world stage, with Sawasdee KL making a successful debut at Kuala Lumpur Fashion Week

Source: www.nationthailand.com