Shopbop is the latest market to enter beauty.
The Amazon-owned site will launch Shopbop Beauty Monday, offering a curated assortment of both established and emerging beauty brands.
Brands will include Ouai, Costa Brasil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinus Bader and Uoma Beauty.
For the launch, Shopbop ran a campaign that celebrates individuality, inclusion and self-expression, while emphasizing beauty as the finishing touch to every look. Highlights Shopbop’s key beauty categories, including skincare; make-up; hair care; beauty tools and brushes; and bath and body.
A representative declined to comment on why the brand decided to enter beauty, or elaborate on the retailer’s strategy for the category.
Whatever the reason, Shopbop isn’t alone in focusing on beauty, which unlike fashion, hasn’t been much affected by a decline in consumer spending amid an economic backdrop of record inflation. rising interest rates and recession fears.
Following its acquisition of specialist retailer Violet Gray in January, Farfetch launched beauty on Wednesday with a range of more than 100 prestige brands. For its part, Farfetch seeks to differentiate itself with a gender-neutral assortment in an approach it calls “Beauty Beyond Boundaries.”
Net-a-porter and Ssense have also delved into the category.
Source: news.google.com