As we considered each of the hundreds and hundreds of Beauty O-wards product submissions we received this year, we asked ourselves: Is this a true breakthrough? Does it solve a problem no other product has, contain a harder- or faster-working ingredient, address the skin tones and hair textures of more of us, or work better than anything else we’ve tried? When our staff said a resounding yes to these questions, the product became part of this year’s 56 breakthrough winners. Here, you’ll find a hair mask specifically made to help you transition, a face massager that treats wrinkles, a sunscreen that matches every skin tone, and so much more. Discover them all, below.
The Best Makeup
Refresh your makeup drawer with fresh foundation formulas, powder crafted to work on all skin tones, and more.
Power Move: Find the right red for your skin tone among the seven shades in the Clinique Pop Reds collection.
Alana Tyler Slutsky / Gallery Stock
Your Perfect Red Lipstick
Use the virtual try-on tool on Clinique’s website to road test the seven long-wear, shiny siren hues and find one best suited to you.
Blendable Powder
Translucent powders aren’t one-shade-fits-all, so these West African founders created marigold and deep beige options that blend flawlessly.
Lifting Brow Wax
Maybelline New York TattooStudio Brow Lift Stick
This tinted wax smooths, pushes up, and then holds brow hairs in place all day.
Silky Bronzer
Beautiful Skin Sun-Kissed Glow Bronzer
Bronzers are often either not glowy enough or showgirl glittery. This one is just right. It also contains hydrating hyaluronic acid and polymers for a smooth finish.
Nourishing Mascara
This formula has eight amino acids (the building blocks of hair) and shea butter, so lashes look fuller and feel softer all day.
Camouflaging Corrector
Crease-proof and mess-free—use this stick on your under-eye area before applying concealer to cancel discoloration.
Tinted Nail Treatment
Hard to Resist Nail Strengthener
Sometimes your nails need a break, and this tinted treatment offers a better-than-naked option. Not only does it give your tips a sheer tint, but its “nail bonding technology” helps rebuild keratin fibers.
Soothing Concealer
Simply Ageless Triple Action Concealer
Instead of the typical product-absorbing cotton applicator, this wand has a rounded ceramic tip that feels slightly cool as it glides over skin.
Sheer Blush
Yves Saint Laurent Nu Lip & Cheek Balmy Tint
These peach, plum, and crimson hues may look daring, but on skin, the tinted balms are sheer. Use a little for a flirty natural flush, or add a bit more for a more dramatic look.
Bold & Rich Eyeliner
Colour Excess Gel Pencil EyeLiner
These 12 gel liners deliver transfer-proof pigment and offer so many creative opportunities.
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Jeff Westbrook / Marissa Gimeno
The Best Body Products
Don’t forget the skin below your chin! These picks guarantee it gets the attention—and ingredients—it deserves.
Silky All Over: Olay Nourishing & Hydrating Body Lotion with Hyaluronic Acid keeps skin hydrated and smooth.
Bri Johnson / Gallery Stock
Absorbent Body Lotion
Nourishing & Hydrating Body Lotion with Hyaluronic Acid
This nongreasy lotion is packed with hydrating hyaluronic acid and soaks in fast.
Line-Fighting Neck Cream
Techno Neck Perfecting Cream
To target the horizontal “necklace” lines we develop from looking down at our screens, this dermatologist-tested cream has a peptide complex that helps to soften them over time.
Hydrating Body Scrub
ExfoliKate Resurfacing Body Scrub
The below-the-neck version of this iconic exfoliator buffs with pumice, peels with fruit enzymes, and hydrates with honey.
Swipe-On Body Sunscreen
Frankly, there’s nothing more convenient than a sunscreen in stick form. This broad-spectrum mineral SPF 50+ is easy to glide on, sweat-resistant, and safe for all (including children).
Redesigned Antiperspirant
Dry Spray Antiperspirant Deodorant in Wild Rose + Argan Oil
An updated nozzle aims the weightless mist at your underarms for less of a powdery scent cloud effect—but, most important, the sweat-blocking formula really works.
Quickie Hair Remover
A true game changer for the time-strapped, this easy-to-use trimmer can get things looking tidy in under a minute—in or out of the shower.
Smoothing Body Bar
This soap-free, fragrance-free bar cleanses without stripping skin or drying it out. More than that, it ever so gently tackles rough spots and bumpy areas with salicylic acid to leave your skin feeling pleasantly smooth. Nice!
Rich Hand Cream
Hydra Replenish Hand Crѐme
Purchase it for the obsession-worthy vacation-y scent, but stay for the silky feeling the cocoa butter and vitamin B3 formula gives your hands.
Ultra-Moisturizing Body Wash
Body Love Moisture Boost Pre-Cleanse Shower Butter and Moisture Boost Body Cleanser
Spread the butter all over, rinse, then follow with the cleanser for even more moisture.
The Best Hair Products
New approaches to haircare ensure that your scalp receives the love it needs and your strands score plenty of shine, strength, or hydration.
Tone Up Grays: Cancel any yellow tones with Matrix Total Results So Silver All-in-One Toning Leave-In Spray
Susanne Spiel / Trunk Archive
Strengthening Scalp Serum
Superpower Fortifying Hair & Scalp Serum with Applicator
Now 28% Off
The ergonomic applicator distributes the follicle-stimulating, leave-in serum into your scalp. Massage for two to three minutes to strengthen strands.
Color-Boosting Shampoo & Conditioner
With this shampoo and conditioner duo, you can choose a volumizing, bond-building, smoothing, or daily-use formula, then add a shot of tint to boost your color.
Mango & Aloe Sulfate-Free Curl Refresh Mist
A potent mix of water, mango juice, and aloe blend for the perfect curl-enhancing concoction. Spritz it on dry or damp hair, then scrunch to re-twirl waves and coils.
Volumizing Texture Spray
Full Dry Volume & Texture Spray
Mist this hairspray onto dry hair to add grip and impressive oomph thanks to special minerals and starches, which also absorb oil so your style lasts longer.
Gentle Co-Wash
Think of co-wash as a cleansing conditioner. This one is sulfate-, silicone-, and alcohol-free and includes shea butter, aloe juice, avocado, and black castor seed oil to moisturize curls.
Fast & Refreshing Scalp Rinse
Renew, Refresh & Rebalance Rejuvenating Scalp Rinse
Scalp oil and product residue can build up. And while a deep scrubbing can wash away grime, there’s not always time for that. This sulfate-free scalp rinse is the quick fix.
Soothing Leave-In Treatment
Calming Scalp & Hair Lotion
Clarify and soothe an itchy scalp while also making strands shinier and less frizzy by applying this blend of blue ginger, mint, tea tree oil, and aloe from roots to ends.
Breakage-Proof Mask
Pattern Beauty Transition Mask
Packed with hydrating manuka honey, this mask is formulated to strengthen the extra-delicate point where relaxed hair and natural hair meet—making it ideal for those transitioning from a protective style to a wash-’n’-go.
Cleansing Scalp Scrub
Glycolic Acid Exfoliating Scalp Scrub
Double cleanse in one satisfying step with this combo of biodegradable castor oil beads and glycolic acid. Just massage it in and rinse after 10 minutes.
Easy-To-Use Toner
Total Results So Silver All-in-One Toning Leave-In Spray
A purple-tinted treatment can help prevent blonde or gray hair from getting yellowy—and this leave-on mist is the quickest and least messy option we’ve found.
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The Best Face Products
Your complexion will be fully cared for with these smartly formulated cleansers, hydrators, and brighteners.
Firm Plans: Apply Estée Lauder Supreme+ Youth Power Cream to help lift skin.
Alana Tyler Slutsky / Gallery Stock
Skin-Perfecting Face Tool
TheraFace Pro by Therabody
This device has optional attachments—like a red (for wrinkles) and a blue (for acne) LED light, a microcurrent ring, a cleansing ring, a cold metal ring to reduce puffiness, and a warm one that offers a muscle-softening effect.
Cooling Depuffing Device
Less messy than ice cubes, this stainless steel egg-sized barrel helps flush puffy areas. It’s also perfect for soothing irritated skin.
Gentle Exfoliant
Power Cocktail Lactic Acid Repair Serum
This exfoliating milk gives your face a smoother finish thanks to 10 percent lactic acid. Then, ginseng, red algae, probiotics, and ceramides swoop in to protect and hydrate.
Vitamin C Booster
Clinical Solutions C + Resveratrol Line- Reducer
After cleansing, smooth on this power potion—made with resveratrol and antioxidant- and collagen-boosting vitamin C—to help soften fine lines over time.
Instant Skin Smoother
SiO Beauty Cryo Fill Plumping & Smoothing Wrinkle Filler
Glide this along fine lines for a subtle smoothing effect that also offers long-term benefits with continued use thanks to hydrators, a hexapeptide, amino acids, and vitamin C.
Better-Than-Ever Cleanser
Daily Facial Cleanser
Now 10% Off
The iconic, derm-tested formula has undergone a refresh! It feels like the same gentle wash we all loved, but it has new active ingredients (like niacinamide to soothe and glycerin to moisturize).
Acne-Fighting Treatment
Those teeny acne stickers are cute, but what if you have a cluster of breakouts? Bring on this pack of five hydrocolloid patches made to fit nose, chin, cheeks, and forehead; they soak up excess oil and clear acne while you sleep.
Aging-Skin Serum
Menopause Care Instant Radiance Serum
Collagen-enhancing peptides and key hydrators help address aging-skin concerns caused by menopause, such as dullness, dryness, and more.
Refreshing Eye Treatment
Prevage Anti-Aging Eye Serum 2.0
This lightweight serum contains idebenone, a powerful synthetic antioxidant, to help protect your most delicate skin from damage. Tap around your eyes, then massage with the cooling tip for a wake-up.
Soothing Toner
Origins Mega-Mushroom Treatment Lotion
Souped-up with more stress-relieving adaptogens, this relaunched milky water helps make red, irritated skin look and feel calmer right away.
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Opening animation credits: Jeff Westbrook (photographer), Marissa Gimeno (Prop Stylist).
Kate Sandoval Box (she/her) is the Beauty Director at Oprah Daily. She has over 18 years of experience at national women’s media brands; and, in fact, started her publishing career at O, The Oprah Magazine. She’s also held beauty editor roles at Shape, Self, Latina, and Cosmopolitan. Kate tests hundreds and hundreds of beauty products that cross her desk each year and interviews many top experts, celebrities, and indie brand founders to bring you the best in beauty. Follow her on Instagram.
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Source: www.oprahdaily.com