Star designer Nikhil Mehra was in a car with Saif Ali Khan when the conversation turned to the legendary Mansur Ali Khan, the Nawab of Pataudi before his son took over and one of India’s greatest cricket captains. Some of the most important things he learned from his father, Khan told Nikhil, were those old-world virtues: discipline, resilience and tenacity. Shantanu and Nikhil’s new sports line, SNCC, also draws inspiration from all that old-world charm embodied by the sophisticated nawab, be it his laid-back style on and off the pitch, the flannels he wore, the heritage of Lord’s Cricket Stadium . , and Ivy League college competitions with their signature badges, Pimm’s, Strawberries and Cream. This new collection has been built under the S&N pret brand that the designers launched in 2020 (and now has 13 stores across the country).
While sports heritage menswear is a huge market, no Indian brand has explored the universe in any meaningful way. As a brand, Shantanu and Nikhil are uniquely positioned to do so; the brothers are world-savvy as athletes and members of the clubs that inspire them. Most importantly, SNCC is a passion project for Shantanu and Nikhil Mehra, an idea they had been incubating for years. When it finally comes to fruition, the designers are abuzz with enthusiasm.
Congratulations on the new collection. What do you have planned for the launch of SNCC?
The collection will be released in several installments in the coming months. The key looks from the collection will be featured at the Blenders Pride Fashion Tour in Kolkata on November 19. The products from the initial drop will be available on the brand’s online shopping portal as well as in stores starting November 21.
What was the inspiration behind the collection?
This brand is not particularly about the sport as such, but about the nostalgia one associates with it. For example, if you watch the old Benson & Hedges Test matches in Australia or at Lord’s Cricket Ground in London, the spectators used to come dressed up and have picnics while the match was going on, drinking wine or having a bite to eat. a croissant. There was a lifestyle associated with cricket. We wanted to highlight those traditions through the collection.
Source: news.google.com