Of all the months of the year, September (and February) are the busiest and most commotion-filled periods in fashion. The main reason is that designers are showing off next season’s collections – in this case, Spring/Summer 2023 to be exact – to a multitude of buyers, stylists, editors and other tastemakers who are eager to see what’s new in clothing and accessories departments. . It can be easy for other information during this time to get lost in the shuffle, which is why TZR is rounding up the top fashion news to know for September. In addition to following the parades, there are other crucial facts to read.
For one thing, LOEWE reopened its iconic SoHo store this month after extensive renovations, inviting shoppers into its luxurious and colorful space to shop. Meanwhile, trendsetter and model Elsa Hosk debuted her own fashion label HELSA (ahead of other model-led launches like Gigi Hadid’s Guest in Residence knitwear label). On the other hand, Gucci tapped Grammy-winning singer Billie Eilish to star in her latest eyewear campaign, effectively convincing all Gen Z consumers that they need a pair of the shades Eilish wears.
Stay on top of Fashion Week, but also tune in for additional industry news to come. TZR is here to help you stay up to date on the latest brand collaborations, clothing releases, store openings and more.
Gucci presents its latest eyewear collection
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Musician Billie Eilish stars in Gucci’s 2022 eyewear campaign, which nods to the film noir genre. Since she is known for her cool and moody style, Eilish is the perfect celebrity to introduce and celebrate the new Gucci eyewear. Above, she shows off a pair of pink cat-eye glasses as she leans against a magenta-hued car. “The campaign for the second launch of Gucci’s 2022 eyewear collection features a visual approach distinguished by unbalanced compositions, a rich palette, and contrasting lighting effects,” the press release states. “The narrative explores the idea of cars as symbolic extensions of those who drive them, revealing their intentions, motivations and personality.” She shops for the latest eyewear designs at gucci.com.
David Yurman selects ambassadors of new models
Luxury jewelry brand David Yurman announced its new brand ambassadors for its fall and holiday 2022 social campaigns: model Taylor Hill and French-American actor/model Camille Rowe. They join an already star-studded group of Yurman celebrity associations that includes Scarlett Johansson, Laura Harrier and Henry Golding. You can see Hill and Rowe promoting the brand’s exclusive collections such as Starburst, Pavéflex and the recently relaunched classic watch.
LOEWE reopens its doors in New York
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For those who missed out on the accessories and ready-to-wear selections at the LOEWE store in SoHo, you’ll be pleased to know that the doors are now reopened. After the renovation, you can stroll the 79 Greene Street space to admire the hand-glazed ceramics and creative director Jonathan Anderson’s latest designs for the luxury brand. Maybe you’ll also want to pick up a puzzle bag or two on the way out? Or at least, after a long day of shopping, kick back in the store with George Nakashima’s Conoid Cushion Chair or Gerrit Thomas Rietveld’s Utrecht Armchair.
Elsa Hosk launches her own brand, HELSA
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Los Angeles-based Swedish model and businesswoman Elsa Hosk’s HELSA brand is finally here. For those who love her style, and Scandinavian-inspired fashion in general, you’ll want to get a few pieces from her brand. You’ll find a variety of comfortable cashmere ensembles, cargo pants, mini skirts and timeless leather jackets. “With the goal of simplicity, comfort and power, Helsa offers the simplest wardrobe basics,” she said in a statement. “The fabrics, colors and fits are inspired by my favorite basics, the pieces I would wear to spend time on the islands outside of Stockholm.” You can shop HELSA deals exclusively at FWRD and Revolve.
(To be up to date)
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Source: www.thezoereport.com