‘Seoul Fashion Week 2023 S/S’ to open with cutting-edge technology

Seoul, South Korea–(Newsfile Corp. – Oct. 11, 2022) – Seoul Metropolitan Government to Hold 2023 S/S Seoul Fashion Week, the Key Event During Seoul Beauty Month , for 5 days from Tuesday, October 11 to Saturday, October 15 at DDP. Considering its long hiatus as an on-site festival, it will open its doors that were previously restricted to people in the fashion industry to citizens and expand the touchpoints between citizens and Seoul Fashion Week.

The ‘Seoul Fashion Week 2023 S/S’ will issue 1,500 NFT invitations with the voice of the ambassador for the first time in the history of the international fashion week. Created by voice NFT startup ‘LOVO’, the NFT invitation will feature the invitation message from actor Kwon Sang-Woo, the global fashion week ambassador. In particular, various videos and photos of the actor wearing Korean designer clothes will be shown at multiple promotions around the world, such as in Paris and New York.

Also, virtual fashion models, RyuID and SEO-HI will be the online ambassadors. They will reveal clothing from participating brands online. RyuID and SEO-HI plan to wear designer clothes from the Seoul Collection and Generation Next, respectively.

The ‘Seoul Fashion Week 2023 S/S’ will focus on

The success of the fashion show

The expansion of the point of contact with citizens

The advance towards the foreign market.

The four main programs of Seoul Fashion Week are

On-site fashion shows of all designers.

Order consultation meetings with domestic and foreign buyers.

Beauty and fashion activities for public participation

Advance in TRANOÏ fashion fairs to make K fashion known to the world.

A total of 30 fashion shows will be held at the venue. The ‘Seoul Collection’ with 23 established designers will be held at DDP Art hall, outdoor special stages and Dohwaseogil in Insa-dong, while the ‘Generation Next’ fashion show with 7 rookie designers will be held at DDP’s Oullim Square. In addition, there will be order consultation meetings with buyers from home and abroad, and activities will be provided for citizens to try on designer clothes through a virtual try-on event.

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The SMG will provide its continued support to domestic designers to present their clothes at Paris Fashion Week, one of the 4 largest fashion weeks in the world, and plans to further expand its support.

Hwang, Bo-Yeon, Director of the Economic Policy Office stated, “We plan to support Seoul Fashion Week to emerge as the world fashion festival, promote the fashion industry in the Dongdaemun area, and help it become a bridgehead for K fashion to advance in foreign markets”. He also added, “In cooperation with the world’s major cities, it will become an example that will enhance Seoul’s competitiveness as the city of beauty and fashion in the world.”

Media contact

Brand: SEOUL METROPOLITAN GOVERNMENT
Contact: Bo Youn Hwang
Email: [email protected]
Phone: +82 2-2133-8771
Website: https://www.seoulfashionweek.org

FONT: SEOUL METROPOLITAN GOVERNMENT

To view the original version of this press release, please visit https://www.newsfilecorp.com/release/140101

Source: news.google.com