Chlöe will co-host the event to kick off New York Fashion Week at L’Avenue at Saks
NEW YORK, September 6, 2022 /PRNewswire/ — Saks, the leading digital luxury fashion platform, announces its Fall 2022 campaign starring singer, songwriter, producer and actress Chlöe Bailey. With this campaign, Saks celebrates fall fashion trends from leading designers and emerging brands that are changing the landscape of the industry. Saks encourages customers to take stylish liberties and break the rules, honoring their individuality by finding pieces that best fit and elevate their lives. The campaign encourages self-expression and inspires customers to be bold in their fashion choices and stay true to their personal taste with offerings ranging from everyday must-haves to statement pieces.
In the Saks Fall 2022 campaign video, Chlöe Bailey reviews runway looks from Alaïa, Burberry, Balmain and Isabel Marant, using only emojis.
Saks Fall 2022 campaign star Chlöe Bailey with LaQuan Smith
The fall campaign features unique content across Saks-owned channels and partner-owned publishing platforms. Components include videos and interviews that can be viewed on Saks social media channels, in dedicated emails and on The edition, Saks’s online editorial hub for fashion news and style inspiration.
To further celebrate the start of the fall season and New York Fashion Week, Saks is hosting an exclusive celebration co-hosted by the CEO of Saks marc merick and campaign star Chlöe, who will also perform live.
“We are delighted to bring our campaign’s vivid storytelling and unique seasonal style to life in partnership with Chlöe,” he says. emily essner, director of marketing for Saks. “As we kick off this new season, we celebrate fall fashion and show how to incorporate the latest trends into everyday style through compelling editorial pieces and stunning visuals. Saks believes elevated fashion can still be fun and accessible, and We’re excited to share this perspective with our customers through a creative lens from Saks.”
SAKS OFFERS THE BEST IN FALL FASHION
Every season, the Saks It List highlights the most important styles and trends that adapt to the needs of each individual. This fall, key styles include: leatherwear, the slip dress, knee-high boots, platforms and the half-moon bag. Customers can find recommended parts and tips on how to use them in the Saks It Listavailable in saks.com.
Saks prides itself on offering our customers the best range of luxury fashion in the industry. tracy margolies, chief marketing officer, Saks. “We offer an expertly curated selection of the season’s best trends, as well as timeless essentials. This campaign reflects the excitement of fall with fresh, fashion-forward pieces from the most sought-after designers.”
CHLÖE FOR SAKS
In The edition, Chlöe shares how she creates her own rules for fashion, what sparks her creativity, and discusses her style and career evolution. Throughout the campaign, she can be seen boldly donning some of the season’s most daring pieces as she owns each look in the process. In the pictures, Chlöe is seen wearing a matching bandeau, leggings and jacket ensemble from laquan smitha form-fitting dress by MÔNOT and designs by Khaite and gianvito rossi. Chlöe also shows off her charismatic personality in a video that can be seen on Saks’ Instagram (@saks) and YouTube (sacks) channels. In the video, she reviews runway looks from Alaïa, Burberry, Balmain and Isabel Marant, using only emojis. Saks is also partnering with Internet media, news and entertainment company, BuzzFeedfor a piece showcasing Chlöe’s seasonal campaign and fall fashion inspiration and will run ads in Vogue, Harper’s Bazaar and T Magazine and The New York Times.
On her ever-changing fashion journey, Chlöe shares: “I continue to develop my personal style. Every day. Fashion is about evolution and figuring out what makes you feel best at the moment. People can definitely expect evolution.” me for years to come. As I get older, I’m learning to let my self-confidence speak for me.”
ACTIVE
For the images of the fall campaign Click here and for video resources Click here. All assets courtesy of Saks.
ABOUT SAKS
Saks is the leading digital luxury fashion platform in North America. Driven by a mission to help clients express themselves through relevant and inspiring style, we serve as a destination to explore and discover the latest from established and emerging designers. Our expertly curated assortment features sought-after names in women’s, men’s and children’s fashion, as well as beauty, home and lifestyle products. Through the Saks website and app, we provide access to professional stylists, inspirational editorial content, and interactive events. Our differentiated approach seamlessly blends elevated online experiences with in-person service through an exclusive partnership with Saks Fifth Avenue stores.
Visit saks.com for more information. Follow @saks on Instagram, tik tok, Facebook, TwitterY Youtube and @thesaksman on Instagram.
SOURCE Saks
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