Rihanna’s Fenty Beauty will make an appearance on afrochella. The Fenty Beauty team presents Fenty Glow and Go Beauty Bar at the two-day celebration of music and art at El Wak Stadium in Accra.
During the festival, which celebrates black music, culture, art and more, attendees will have the opportunity to explore new products, win fun giveaways and get makeup touch-ups throughout the event.
“We are delighted to invite Fenty Beauty, a brand that celebrates inclusivity and culture, exudes confidence, and champions the betterment of all people.” Abdul Karim Abdullah, CEO and co-founder of Afrochella, in a press release. “We are excited to see festival goers tap into their creative side and celebrate their beauty and personal uniqueness. This Beauty Bar is just another amazing way to further connect people from all over the world through art and self-expression.”
Fenty extends to Africa
Fenty Beauty launched in 17 countries in 2017. Rihanna’s mission with the brand is to recognize and celebrate beauty in all its forms, regardless of race, ethnicity or culture. Since the launch of Fenty Beauty, she can find makeup and beauty products throughout Africa, including Ghana, Botswana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe.
“I am a proud Bajan who feels a close connection to Africa and its people,” says Rihanna. “I have had the pleasure [and] the privilege of spending time on the mainland, and those experiences never leave you.”
She adds: “Being able to bring Fenty Beauty and Fenty Skin to 8 African countries, and hopefully more in the future, means a lot to me.”
Afrochella gets bigger and better
afrochella is a musical and cultural event that gets bigger and better every year.
In 2022, the team created a two-week experience that began on December 18 and runs through December 31.
Signature events include “Fashion Night Out,” an evening celebrating African fashion, and the “Afrochella Music Museum,” a museum-like experience that takes people on a musical journey from the past to the future with live performances and art installations.
New in 2022 is “Afrocanteen”, a one-of-a-kind exclusive dining experience located on the festival grounds where 35 food vendors from across the continent and at least 15 other fashion, beauty and art merchants will be located. including Fenty Beauty.
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Source: news.google.com