The Fortnite partnership marks the first time physical clothing will be released alongside a digital collection. The launch will also be followed by a live Twitch stream on November 3, hosted by gamers Kelly Link and SypherPK, and featuring a performance by rapper Polo G. The following day, the brand will co-host the Polo Stadium Cup, a Zero Build tournament. (meaning players don’t need to build or fight), marking the first time a brand has hosted its own tournament on the platform. Players will have the opportunity to earn in-game rewards, including first access to Ralph Lauren clothing and merchandise deals. Ralph Lauren skins and associated in-game accessories (like a pickaxe and glider) will appear in the Fortnite Item Shop on November 5th.
A second physical clothing drop will follow on December 1, completing the collaboration with more physical clothing. Here, players will have had the month of November to wear the Ralph Lauren skins in Fortnite, and then they’ll have the chance to wear physical clothing to match their branded virtual outfits.
“Expressing yourself authentically is critical to the player experience within Fortnite,” Adam Sussman, president of Epic Games, said in a statement, adding that Polo by Ralph Lauren’s design history combined with Fortnite’s style “have given The result is an inspired campaign and a timeless look. ”.
Fortnite’s cultural resonance was a draw for the brand, including strong ties to sports, music, and fashion. “Our partnership represents a whole new version of the Ralph Lauren brand, designing for the metaverse first, that is completely focused on the future,” said Lauren.
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Source: news.google.com