Qatar Creates and CR Runway recently announced details of the world’s largest fashion show, Qatar Fashion United by CR Runway, which will take place between the semi-final and final of the FIFA World Cup Qatar 2022 on December 16. Highlighting the intersection of fashion, culture and music, and sports, this historic global showcase will feature works by more than 150 designers from 6 continents and 50 countries presented in front of 25,000 spectators at the center of the 974 Ras Abu Aboud Stadium.
Held under the auspices of Qatar Creates, the year-round movement that preserves, promotes and celebrates the diversity of the country’s cultural pursuits, the epic fashion show and cultural gathering will globally highlight the connections between fashion, sport and music that unites people and communities across cultures. The unprecedented scale of the catwalk will showcase the design talents of tomorrow, including 21 Qatar-based brands and more from the MENA region, sharing the stage with the most acclaimed and internationally recognized fashion icons.
The event will feature dazzling performances from international superstars including Post Malone, DJ Snake, Kadim Al Sahir, Khaled, Nancy Ajram, Ozuna, Zakes Bantwini and more.
Consisting of four uniquely designed and highly choreographed runway presentations, the show will feature an opening act with national ambassadors representing the 32 countries at the World Cup, all donning custom jerseys. Immediately afterwards, two local Qatari brands, Aliya Al Obaidly and Harlienz, have collaborated to put on a special performance titled “Where the Sand Meets the Sea” which is inspired by traditional Qatari pearl fishing practices, which will feature a performance contemporary of the Gulf folk song “Tob Tob ya Bahar” by Qatari composer Hala Al Emadi to be performed by Dana. Act 2, “The Fashion World Tour”, will be a grand celebration showcasing exceptional work by designers from 6 continents. Act 3 and the Finale, “One Night in Qatar”, will be a couture and eveningwear extravaganza created exclusively by international designers and brands for Qatar Fashion United by CR Runway. Throughout the event, 21 Qatar-based brands presented by M7, Qatar’s creative hub for entrepreneurship in fashion, design and technology, will participate in the event.
Qatar Fashion United by CR Runway positions local and regional designers alongside some of the most internationally recognized fashion brands on one of the most in-demand platforms in the industry. The event will spotlight the next generation of designers, many of whom will present their collection at a global fashion show for the first time. Qatar-based brands participating in the event include 1309, Aldukan, Aliya Al Obaidly, Tamader Alsultan, Drizzle, Ghada Al Buainain, Hairaat, Hamadis, Harlienz, Kaltham’s Pavilion, Lorenaa Michelle, Maryam Al Darwish, Mhefhef, Muna Saad, Naila Al Thani, Trzi, TIIYA, WAAD Designs, WADHA, Wit Noiz and Yasmin Mansour.
Qatar Fashion United by CR Runway will raise funds in support of Education Above All, a non-profit organization chaired by Her Highness Sheikha Moza bint Nasser and Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani providing educational opportunities to underserved children and youth and empowers women to become active members of their communities. All proceeds from ticket sales will benefit the cause.
“It is a unique historic event for Qatar to host this FIFA World Cup, the first to be held in an Arab nation,” says Her Excellency Sheikha Mayassa bint Hamad bin Khalifa Al Thani, President of Qatar Museums, “and only The most spectacular celebration of fashion and culture can coincide with this grand occasion. Just as the World Cup brings people together from around the world for the thrill of great athletic achievement, Qatar Fashion United by CR Runway will captivate audiences here in Doha and elsewhere with the splendor of this unprecedented creative gathering.”
Qatar Fashion United by CR Runway was conceived by Her Excellency Sheikha Mayassa Hamad bin Khalifa Al Thani, curated by French visionary editor and stylist Carine Roitfeld, and led by CR Runway CEO Vladimir Restoin Roitfeld. This will be the third edition of CR Runway, after CR Runway x Luisaviaroma in Florence in 2019 and the CR Runway x AmfAR virtual show to fight against COVID-19 in 2020.
For information on how to purchase tickets for the Qatar Fashion United by CR Runway or Qatar Creates One Pass, visit www.qacreates.com. To view the fashion show, the public should visit www.qacreates.com and www.crfashionbook.com.
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