On November 30 in Los Angeles, Variety will host its first-ever Business of Lifestyle Breakfast, honoring lifestyle television pioneers and rising stars who have used their platforms to fuel thriving retail, e-commerce, licensing, branded products and sponsorship.
Drew and Jonathan Scott, hosts and executive producers of “Property Brothers: Forever Home,” “Celebrity IOU,” “Brother vs. Brother” and more, will be keynote speakers at the breakfast in conversation with Variety’s co-editor . Cynthia Littleton. The Scott Brothers will discuss the growth of their production arm Scott Brothers Entertainment, as well as other brands and product lines spanning retail, e-commerce, gaming, digital content, merchandise and more.
The invitation-only event coincides with the inaugural issue of Variety’s Lifestyle Leaders, which will be published on November 22.
Allison Page, President of the Magnolia Network, will also join the breakfast with a featured conversation about how she and her team are shaping the TV arm of lifestyle brand Magnolia led by superstar lifestyle experts Chip and Joanna Gaines. .
Variety’s Business of Lifestyle Breakfast will conclude with a panel discussion “Leaders in Lifestyle Entertainment Tell It All,” featuring Noora Raj Brown, Executive Vice President of Brand at Goop; Jen Green, co-EP of “Hollywood Houselift With Jeff Lewis”; Tamaya Petteway, Endemol’s SVP of Digital Licensing and Partnerships; Jo Sharon, Co-CEO of Magical Elves; and Adam DiVello, founder and CEO of Done and Done Productions and creator and EP of “Selling Sunset” and “Selling the OC.”
The inaugural edition of Lifestyle Leaders will recognize Chip and Joanna Gaines as Variety’s first-ever Lifestyle Entrepreneurs of the Year. The November 22 issue will include an in-depth interview with the couple detailing the multi-platform giant that is Magnolia and the importance of the company’s roots in Waco, Texas.
Source: news.google.com