LONDON–(COMMERCIAL WIRE)–Primer, the world’s first no-code automation platform for digital payments, announced its latest partnership with New Look, the British global fashion retailer with a chain of 440 stores in the UK and Ireland.
In the UK, Statista data shows that four in five shoppers are digital shoppers, and the items British women buy the most online are clothing, shoes and accessories. Customer demands for a flexible way to shop means that the online payment landscape has exploded in recent years. To be successful, merchants must implement and maintain dozens of providers, ranging from payment service providers to fraud tools, quick checkout modules, wallets, buy now pay later tools and more.
Primer’s partnership will provide New Look with an expansive codeless payment infrastructure that will strengthen its online shopping experience and ensure it keeps up with industry demand.
Primer’s no-code solution alleviates the high costs of building an online payments infrastructure that would traditionally require large engineering teams and significant IT investment and time. With Primer, New Look will be able to incorporate, maintain and automate dozens of new payment tools ranging from payment service providers and fraud tools, which will reduce the number of times a customer has to verify their identity with their bank, to modules fast payment. , wallets, buy now pay later tools and more with just a few clicks on a dashboard.
Pedro Carvalho, Head of Sales (UK) at Primer, commented: “Online fashion is a competitive space, with more brands looking for fast and cost-effective ways to develop a seamless checkout experience, especially in current market conditions. New Look is an iconic high street brand and we are thrilled that our payments infrastructure enables them to achieve their exact payments roadmap at a fraction of the cost and development time.”
Ian Mahoney, director of engineering platforms at New Look, added: “Partnering with Primer will allow us to scale our online payment infrastructure in line with the growth of our digital platform. The technology will not only allow us to get up and running with new providers and payment services quickly without code, it will also help us drive conversion across the entire checkout flow. Making sure we offer our customers the best payment experience is a key priority for New Look and Primer allows us to hyperlocate payments globally by offering our customers their preferred form of payment.”
For more information, visit https://primer.io/
Source: news.google.com