She is a true icon. Selena Gomez loves to inspire her fans through her music and personality to embrace her natural beauty. Whether through fashion or cosmetics, the Only Murders in the Building actress promotes self-love among fans in many different ways. As the founder of her brand, Rare Beauty, Selena shows off various beauty techniques from time to time, but she also doesn’t hesitate to go completely makeup-free in public. In June 2021, the “Baila Conmigo” singer explained to Nylon the purpose behind her makeup company. “My main goal when I started Rare Beauty was to end the unrealistic standards of beauty that we see in today’s society,” said Selena. “There’s so much pressure on us to be ‘perfect.’ I decided to create Rare Beauty to challenge the beauty conversation. While launching during the pandemic had its share of challenges, the conversation around this pressure is always important.” The Disney Channel alum also revealed that she faces frequent criticism from online trolls, but doesn’t let the negativity get her down. “I hear all day, every day, that I’m not sexy enough or cool enough,” she added at the time. “So, I wanted to create a brand to encourage each and every person to be who they are and help take away all of that unwanted pressure to look a certain way.” Since makeup strategies like contouring and eyeliner can be challenging, Selena noted that she intended her brand to be easy for everyone to apply. “I developed all the products to be simple and easy to use,” the Grammy nominee noted. “Almost everything in the line is liquid and is very easy to blend into the skin. Whether you’re wearing barely any makeup or a full face of glamour, this was made for you to wear exactly how you want to wear it.” To promote her easy-to-use products, Selena occasionally shares videos on social media of herself putting on makeup. In December 2022, she shared a TikTok clip of a full-face glam shoot, in which Selena applied foundation, bronzer, blush, and lipstick to her bare skin. “Merry, Merry Christmas from your Rare Beauty family!!” the Texas native captioned her post with the before and after theme. “I love them all! I am thankful for each and every one of you.” Scroll down to see photos of Selena without makeup.
Source: news.google.com