As the fashion set descended upon Milanclick-clack between versace, Fendi, and Bar Basso, normal Italians were just, I don’t know, walking around. And yet, for Dazed’s street style roving photographer, Yu Fujiwara, from there emerged the most interesting portraits of this season. Weaving in between all the homosessuali in their scooped vests and saucer sunglasses, the fashion editors in Prada raincoats, and the alternative influencers wearing Hello Kitty hair clips, were ordinary city dwellers minding their own business. .
To approach street style photography in this way is to reveal fashion week for what it is: one big shiny trade show. There’s a lot of talk about taste right now, and if it’s empty potato chip bags or the appearance of jockstraps on the catwalk, it is clear that the boundaries between what is and what is not fashion are blurring. A flashy travel bag compulsively painted with the words “milano” and “made in Italy” could easily have been Balenciagais doing, for example. “It’s been about two and a half years since I attended a men’s fashion week in June and I was keen to see what COVID had changed in both Milan and Pitti,” Fujiwara explained.
“Many big maisons were absent from this season’s list, so I found myself on the outskirts of the smaller shows with more interesting attendance,” he added, noting that Simon Cracker, who made his fashion week debut in the capital, was an example. He “he presented new ideas around the traditional notion of Italian masculinity”. From it girls with skunk hair to tourists taking selfies and pitti uomonew generation peacocks, click on the gallery above to see Yu Fujiwara’s dispatches from the SS23 Men’s Season.
Source: www.dazeddigital.com