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The best football teams in Europe have their official drinks, official banking partners, official airlines and, increasingly, their official luxury fashion sponsors. Moncler and Dior are among the brands that last year signed deals to design formal wear or sportswear for Europe’s top soccer clubs. Italian soccer club Napoli’s ongoing partnership with Giorgio Armani, comprising […]
By LEANNE ITALIA May 26, 2022 GMT https://apnews.com/article/queen-elizabeth-ii-style-history-ddd950e750627ab7f613b4be78fbd269 NEW YORK (AP) — Queen Elizabeth II might have the hardest-working wardrobe on the planet. “Each outfit worn in public is carefully calibrated to inspire or remind, to indicate gratitude or respect, to convey a sense of power or familiarity,” The Mail wrote on Sunday in 2015. […]
JD Sports has unveiled its star-studded lineup for the ‘King of the Streets’ Christmas ad. Celebrating the best of British talent and the city that gave birth to the sportswear giant, the ad was filmed on the streets of Greater Manchester, in the same neighborhood where JD Sports was founded 40 years ago. Founded in […]
Amazon today opens its first physical fashion store at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling and fit services, real-life online try-ons and palm recognition-based purchases. from Amazon One. —a combination of […]
Elgar Johnson He was still in school when he first recognized the power of sport. At that time, football it was all: if he wasn’t kicking a ball, he would most likely be watching his beloved Liverpool FC. Tennis and badminton also took up a lot of time, although a brief experiment with cricket ended […]
When the Duchess of Cambridge attended the Top Gun premiere last Thursday, wearing a bodycon maxi dress by Roland Mouret, it was clear that there was a new candidate for the hottest dress of the summer. British Vogue announced that it was “a departure from her normal red carpet attire”: minimalist black, curve-hugging, floor-skimming and […]
Adidas notes a drop in sports participation among women and LGBTQ+ people during adolescence as a combination of the onset of menstruation and social pressures that discourage people from engaging in sports activities. Adidas plans to address this drop with product, marketing, and community activations. “Women are part of any business opportunity,” says Free. “You […]
For the first time since COVID, the Fashion Institute of Technology (FIT) hosted its Fashion of Future (FoF) end-of-year runway show this month, outside on the school grounds. Presented by Macy’s, the fantastic show was live, in person and professionally produced. The afternoon weather was lovely. With nearly 100 looks, it was a wonderful new […]
Philipp Plein has bullish plans for the imminent relaunch of the Plein Sport label, which is being taken up again under a revamped strategy. Amid the company’s restructuring, the Swiss businessman is keen to grab a slice of the lucrative sportswear market, which is valued at €312 billion and is expected to reach €400 billion […]
From May 9 to 14, some 35 designers from West Africa and Europe exhibited their clothes in Ouagadougou for fashion week, and for the first time, most of the designers were local. It is a novelty since the pandemic appeared. The models are finally back on the catwalk for the third edition of the Ouaga […]