Shopper News brings you the latest happenings in your community

Happy Veteran’s Day! FARRAGUT Irreverent Warriors step in to save veterans’ lives − and do it with humor Nancy Anderson, Shopper News According to the Veterans Administration, 22 veterans die by suicide every day. The root cause is isolation. Irreverent Warriors is a national organization with a local chapter serving Knoxville that works toward preventing […]

A case study in lifestyle brand building

Jimmy Buffet can teach us all about becoming a lifestyle brand. Can you adopt the Margaritaville playbook for your brand? My last two CMSWire articles provided an overview of lifestyle branding and why it’s an effective strategy businesses should consider to increase customer loyalty and long-term retention. I have also offered some steps on how […]

LAFW reinvented offers crowd-pleasing fashions, glitz and glamor

an only child | Photo by Manny Plain Kelli Freeman, Contributing Writer | Thursday, October 20, 2022 Los Angeles Fashion Weeka N4XT experiencedelivered as promised in a fresh, new and reimagined LAFW with events taking place in exceptionally cool venues in Los Angeles including dazzling shows by celebrity designers over four days, October 6-9, at […]