The weekly lifestyle magazine seeks inspiration and innovation in all areas of popular culture, from fashion and design to architecture, art, food and travel. The spotlight is on outstanding people doing extraordinary things on the African continent. Afrimaxx showcases a contemporary lifestyle for a young and emerging Pan-African target group: inspiring, motivating and future-oriented.
The magazine features creatives in their home countries; visiting renowned designers, musicians, architects who are leaving their mark on the young continent. From well-known brands to ambitious startups: Every week, “Afrimaxx” (starting August 5, 2022) searches for the best design and lifestyle innovations on the continent. The show is a co-production between DW and “Arena Holding” in Johannesburg, South Africa.
Hosted by South African top model Ayanda Thabethe, the format creates a pan-African cultural mosaic for a young and emerging target group by showcasing the innovation and creativity of Africa’s many diverse nations. With “Afrimaxx“, DW illustrates the lifestyle and trends of sub-Saharan countries, presenting Africa as a cosmopolitan, modern and aspiring continent.
Topics of the first edition:
Tell African stories through furniture
South African furniture designers Mpho Vackier and Sifiso Shange tell African stories through furniture. Each in their own way.
Matatus: Graffiti on Wheels by Mohammed Kartar
Matatus, these are the Nigerian cabin buses, which are often equipped with color LED TVs and huge portable stereos. Graffiti artist Mohammed Kartar, also known as Mohagrafix, is the master of Matatu’s design.
An architect on a mission: Francis Kéré
For Francis Kéré, born in Burkina Faso, architecture is more than just creating buildings. As Africa’s first architect, he won the Pritzker Prize in 2022.
Akpeteshie: the trendy drink of Ghana
Akpeteshie serves as a reminder of Ghana’s tenacity in holding on to certain facets of its culture against imperial odds. Once banned by the British, today the drink is very popular in Ghana.
Broadcast schedule:
DW Spanish
FRI 05.08.2022 – 04:30 UTC
SATURDAY 06.08.2022 – 13:30 UTC
SUN 07.08.2022 – 01:30 UTC
Lakes UTC +1 | Cape Town UTC +2 | NairobiUTC+3
Delhi UTC +5.5 | BangkokUTC+7 | Hong Kong UTC +8
London UTC +1 | Berlin UTC +2 | Moscow UTC +3
San Francisco UTC-7 | Edmonton UTC-6 | New York UTC -4
Source: www.dw.com