During Art Basel Miami, Metaverse Fashion Week (MVFW) announced that Miami Fashion Week (MIAFW) will become the first CFDA-recognized global fashion week to participate in Metaverse Fashion Week 2023, which will take place this spring from the 28th to the March 31, 2023.
Earlier this year, The Metaverse Group built L’Atelier for MIAFW, showcasing digital experiences, runway shows and art during the Miami Fashion Week physical show. MIAFW plans a one-off activation and runway shows on the rooftop of its L’Atelier in the luxury fashion district of Decentraland.
2023 will be the first year that a “physically” produced fashion week will participate in Metaverse Fashion Week.
The announcement event, hosted by crypto investor and Red DAO founding member Megan Kaspar, in addition to MIAFW and MVFW, took place on Friday, December 2 at The Surfclub Four Seasons.
Digital Twins co-founders Natalia Modenova and Daria Modenova, Kieran Sweeney (R) attend Metaverse Fashion Week. Photo by Romain Maurice-Getty Images for Red DAO
According to Vogue Business, guests included Fashion Group International President Maryanne Grisz, DRESSX co-founders Natalia Modenova and Daria, Arianee CEO Pierre Nicolas Hurstel, Digital Twins co-founders Natalie Soto-Wright and Adrianna Soto Wright, the co-founder of Lukso blockchain, Marjorie Hernandez. and SYKY founder Alice Delahunt.
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“We are beyond proud and excited to be the first physical fashion week to participate in MVFW’23 and promote our initiatives around a sustainable fashion industry,” said Lourdes Fernández-Velasco, Creative Director of MIAFW.
discussion boards
The event, which was broadcast live on Decentraland’s IG TV and MIAFW’s L’Atelier, featured three panel discussions on the founding and future of MVFW:
Redefining Ownership and Identity was moderated by UNXD Co-Founder Nick Gonzalez and included TIME Magazine President Keith Grossman, Red DAO Founding Member Megan Kaspar and UNXD CEO Shashi Menon, as panelists.
Luxury in Cross Metaverse Fashion Week Platforms was moderated by MVFW head Gigi Casimiro and included panelists Andrea Abrams (Founder Phygicode), Michael Toner (CMO, Threedium), Gia Valentina (CMO, Spatial), Diego Di Tommaso (Co-Founder, OVER ), and photographer/avatar artist Nick Knight.
Future Heritage was moderated by Vogue Business Innovation Editor-in-Chief Maghan McDowell and included panelists Lourdes Fernandez-Velasco (Creative Director, MIAFW), Lorne Sugarman (CEO, Metaverse Group), Kaspar, Casimir and Menon.
Attendees at the inaugural MVFW earlier this year included Elie Saab, D&G, Tommy Hilfiger, Selfridges, Guo Peio, Paco Rabanne and more, with legacy fashion houses and digital fashion brands minting more than 165,000 free wearables.
Metaverse Fashion Week 2023 Themes
DRESSX at Metaverse Fashion Week x MIAFW Art Basel Event for Fashion Future Heritage. Photo by Romain Maurice-Getty Images for Red DAO
MVFW’23 will focus on metaversal interoperability and digital fashion, highlighting ‘Future Heritage’, a challenge to connect the next generation of traditional fashion creators and designers.
“Metaverse Fashion Week is a blockbuster time for digital fashion where brands and consumers alike can experience the future of fashion,” said Shashi Menon, Co-Founder and CEO of UNXD.
“MVFW is a direct extension of UNXD’s mission to bridge luxury between the real world and the metaverse. Following our successful first season with Decentraland, we are thrilled to expand the MVFW platform together to encompass additional metaverses.”
DRESSX, the largest meta wardrobe for digital clothing, provided the event with an official AR metaverse jacket that attendees could wear by scanning a QR code.
Source: news.google.com