miami FL: Thursday, June 2, at the Gary Nader Art Center. Latin American fashion designer Benito … [+]
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While Eurocentric beauty has been the standard for far too long, Miami Fashion Week (MIAFW) is making a name for itself with its own style. The key focus here is relevance, with the aim of driving and expanding the Latin American fashion market.
After a two-year hiatus, the 22nd edition of Miami Fashion Week kicked off on Tuesday, May 31, 2022 and ends on Sunday, June 5, 2022. Beyond the runway, the week-long event has expanded into a mix of fashion, beauty, music, art, charity, latest trends, gastronomy, luxury and lifestyle, bridging the gap between Latin America and the United States.
Making its mark on the fashion scene isn’t all MIAFW has in store; is the first global fashion week connecting the physical-first fashion industry with digital-first designers and web3 brands.
This year’s show featured special guest brand Italian luxury lifestyle brand Missoni, as well as esteemed designers Naeem Khan, Benito Santos, Ángel Sánchez, Ágatha Ruiz de la Prada and René by RR, who presented their latest resort collections throughout the week, bringing together diverse aesthetics and cultural backgrounds on a global stage.
When it comes to diversity, MIAFW is unlike any other fashion week in the world, however it does have its own distinctive taste, particularly when it comes to beachwear and the Latin American community. According to Lourdes Fernandez-Velasco, creative director of MIAFW, Miami’s point of difference is that it serves as a gateway to the Americas.
“Since I took over as Creative Director of Miami Fashion Week in 2016, Latin American fashion has expanded tremendously. There is a huge Latin X movement in Latin America that has exploded in popularity. We have top fashion designers from Latin America who are making waves all over the world. It has been extremely intriguing for us. At first it was a bit difficult, but now it’s the opposite,” says Fernández-Velasco.
DAY ONE HIGHLIGHTS:
Press conference at the East Hotel Miami
On Tuesday, May 31, Fernández-Velasco spoke at a press conference about MIAFW’s ambitions to enter the Metaverse with the presentation of “L’ATELIER BY MIAFW”. “L’ATELIER BY MIAFW”, an innovative digital retail and educational concept, will bring fashion fans from around the world together in the metaverse to learn about sustainability, find the latest fashion trends and create a creative community to promote fashion. industry.
In attendance were designer Barbara Hulanicki, fine art collector Gary Nader, Megan Kaspar of the MIAFW Digital Fashion Council and Miami politicians, Miami-Dade County Mayor Daniella Levine-Cava and Miami Mayor Francis Suarez, among others.
MIAFW: Wednesday, June 1 at Vizcaya Gardens & Museum, Missoni presented its Women’s Summer 2022 … [+]
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DAY TWO HIGHLIGHTS:
Missoni show at Vizcaya Gardens & Museum
Missoni brought the brand’s signature style to Miami with a variety of contemporary and vibrant looks from its summer 2022 women’s swimwear and ready-to-wear collections. Multi-colored nets generated intriguing colors, while t-shirts were effortlessly layered over swimsuits, highlighting the sinuousness and harmony of the female figure. Marc Anthony and RHOM Guerdy Abraira sat in the front row, while famous model Nadia Ferreira wowed the crowd on the runway.
HIGHLIGHTS OF DAY THREE:
Benito Santos Show at the Gary Nader Art Center
Santos’ distinctive aesthetic wowed guests as models walked the gallery with their dazzling creations. His designs highlighted why he is considered one of Mexico’s most desirable designers and a favorite of South American celebrities.
Ángel Sánchez show at the Gary Nader Art Center
The architect and designer, born and raised in Venezuela, is considered one of the most exceptional designers in the world and a favorite of celebrities. His style at MIAFW highlighted his well-known love of highly structured, contemporary and feminine architectural forms.
International art collector Gary Nader is particularly interested in Latin American art. The Lebanese-born, Dominican Republic-raised art collector is considered one of the most successful gallery owners in the United States and Latin America, and is known for owning the largest Fernando Botero collection in the world. During MIAFW, he talked about the importance of combining fashion with art.
“Most of the world’s leading museums are presenting retrospectives of extremely successful fashion icons today, and we are doing the same, creating a platform to bring together the most influential designers from Latin America at the forefront. Also, as they have already done with Oscar De La Renta, Giorgio Armani and Alexander McQueen, we will present their retrospective work in the future. These shows are currently breaking new ground. Many artists have criticized me, claiming that what I am doing is not art. But for me it is, and for a large number of others it is too. I make no apologies for the way we make art at the Gary Nader Center,” says Nader.
HIGHLIGHTS OF DAY FOUR:
René by RR show at the Gary Nadar Center
Debuting during Miami Fashion Week in 2018, René by RR fills a niche in the luxury market with a collection that not only showcases its craftsmanship and high quality standards, but also a city and culture that is gaining ground. as the global fashion of the future. capital. The guests had the pleasure of witnessing and participating in the progression of the René brand, which ended with a standing ovation.
Miami, FL: On Friday, June 3 at the Gary Nader Center, Ágatha Ruiz de la Prada showed off her summer … [+]
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Ágatha Ruiz de La Prada parade at the Gary Nadar Art Center
Her bold and colorful patterns have made her one of the best-known designers both in the United States and abroad. Guests enjoyed dancing and singing along to her magnificent performance, marveling as each of her beautiful pieces paraded down the catwalk accompanied by the most incredible works of art.
HIGHLIGHTS OF DAY FIVE:
Decentralized Virtual Fashion Show
At Decentraland, MIAFW hosted a virtual fashion show featuring digital clothing from a collaboration between DRESSX and MTA Kollectiff. Guests were able to explore the virtual building and learn about the world of AR fashion, which was housed within ‘L’ATELIER by MIAFW.
L’Atelier by MIAFW is NFT’s first private members club dedicated to the fashion industry, giving designers, models, stylists, photographers and fashion lovers access to a place where they can create, innovate and build a community. that prioritizes sustainability.
HIGHLIGHTS OF DAY SIX:
Closing Brunch and Panel at Seaspice Restaurant
Fernández-Velasco led a panel discussion at Seaspice on the future of digital fashion and sustainability to round out the week.
Miami Fl: Sunday June 5th, Naeem Khan’s debut at MIAFW 22′ held at the Frost Science Museum
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Naeem Khan Show at the Frost Science Museum
Guests gathered at the Frost Science Museum for a two-tier runway display of Naeem Khan’s beautiful eveningwear designs. Khan’s designs came to life under the glare of the renowned Frost Science Museum, closing Miami Fashion Week with a standing ovation.
Fernández-Velasco adds that applications for next year’s MIAFW are currently open. “There are so many outstanding brands in Latin America that we look forward to developing even more amazing programs. In 2016, when I joined, we had to trust European brands more since Latin America was not there yet, but in recent years that has changed and many of those brands are sustainable.” Fernández-Velasco continues: “Fashion in Latin America is all about sustainability. Because sustainability has been one of our fundamental pillars since our inception, being able to collaborate with these brands that try to incorporate it in one way or another allows us to be more authentic in what we try to do.”
Source: www.forbes.com