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Metaverse Fashion Week (MVFW), an all-digital series of fashion experiences on virtual real estate platform Decentraland, returns for its second run March 28-31, this time armed with learnings from the first edition to help women brands to make better use. of the totally virtual moment.
Key additions to the 2023 event include physical-digital bridging, support for branding, and perhaps most notably, interoperability between virtual worlds. For the first time, MVFW will allow digital collections to migrate between other digital platforms; In addition to Decentraland, designers can also appear in the Spatial and Over metaverses, similar to how fashion month spans various government bodies, places, and cities. Also, digital twins will bring a new utility.
Decentraland is a decentralized, blockchain-based virtual social world where people can buy land and digital goods like NFTs. The all-digital space hosts permanent spaces and events, and visitors can explore as a guest or by connecting their crypto wallets and customizing their avatars with digital clothing and more, all sold as NFTs. For the inaugural MVFW, held at Decentraland in March 2022, participating brands included Etro, Dundas, Paco Rabanne, Selfridges, Tommy Hilfiger, Guo Pei, Dolce & Gabbana, Philipp Plein, Hogan and Esteé Lauder, as well as digital startups. , including D-Cave (by Stefano Rosso of OTB Group) and Auroboros. The organizers reported more than 108,000 guests and the distribution of more than 165,000 wearables.
Last year’s Metaverse Fashion Week participants included Dundas, Dolce & Gabbana and Estée Lauder.
Photo: Vittorio Zunino Celotto/Getty Images
Source: news.google.com